04. Typography
Choosing the right font is crucial for conveying the personality and message for a brand. The font needs to reflect our commitment of being approachable and friendly for our award-winning customer service at Debco. It’s not just about aesthetics; it’s about creating a visual language that resonates with our customers and reinforces our brand values. Jelibra is a bold serif font crafted by Storytype Studio - it exudes a blend of modern strength and classic elegance. Its robust weight commands attention, while its subtle curves and serifs add a refined touch. Designed to make a statement, Jelibra’s assertive form is perfect for headlines, branding, and advertising that require an impactful presence. Inter is a variable font family crafted specifically for computer screens to enhance the legibility of small text sizes. It is widely described as a cross between the popular Helvetica and San Francisco (SF) Pro fonts.
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