content that goes outside of the box or depicts company culture, is what separates you from the competition. We want all of our clients to stand out from the pack, and the entirety of our marketing efforts is rooted in that and conveyed to audiences. Is Double Play open to incorporating new-age technology, like AI and automated processes, into its strategy? Yes. One of our core values is adaptability and flexibility. Being able to incorporate evolving tech and marketing trends allows us to be agile for our clients, in order to get them exposed to their target markets through all
creating, and it’s important that every member embodies them. What are you currently reading? Any notable mentions? I’m currently reading What Got You Here Won’t Get You There . My favorite business book is 10X is Easier than 2X , and I recently re-read Atomic Habits . Most of the books I read are about creating the right organizational mindset and improving as a leader. Where do you live and what do you like about it? I live in West Caldwell, New
Jersey. I grew up in a neighboring town, so being back in the area I grew up is great. It’s a very family-oriented environment and there’s a lot of community here, which I love. Do you have any mentors who inspired you? My number one mentor is my grandfather. He was an entrepreneur who, after coming home from World War II, started his own plastic distribution company, created an amazing life for his family (coincidentally also in West Caldwell), and retired comfortably. He was always my business hero. Another mentor and close friend of mine is the owner of the electrical contracting company I worked for before I started Double Play. When I first told him I was going the entrepreneurship route, he said, “Andrew, I’d be a hypocrite if
available channels, strategies, and mediums — quickly and seamlessly. We are willing to embrace whatever strategy or technology it takes to accomplish this, and are always assessing our tools and software platforms to ensure our services are at the forefront. Has your company engaged in any charitable or community service activities in the past year? It’s important for us to give back and be involved in charitable work whether it’s donating time or money. We also try to support our clients in their endeavors as well. We co-host a 1-Club Golf Outing every year, where we pick a different charity each year to partner with. We’ve worked with organizations like the Long Island Alzheimer’s and
Dementia Center, Back on My Feet, Catholic Charities, and Repertory Company High School for Theatre Arts. It’s very rewarding to give back and pay it forward. What’s something you’d like to highlight about your company? I’d love to highlight our team. We’re a growing agency, and with that, our team has expanded. Having been
I was upset with you. I did the same thing when I was your age, except your business is supplemental to my business.” He’s still a client today and one of our biggest supporters. What’s most important to you outside of work? What are your hobbies? The most important thing to me is my family, which is a call back to our top core value at Double
in business for over three years, we now have an incredible team of around 15 people who deliver exceptional work, managing and executing on close to 40 accounts. One of the most important aspects of our team is our shared core values: family first, the data tells the story, accountability, trust, and flexibility. These values are integral to the culture we are
Play of being “family first.” I have an amazing 18-month-old daughter, a beautiful and loving wife, and our little puppy (who’s not much of a puppy anymore). In my spare time, I’m a big sports guy. I still play basketball, golf, and softball, and I was a baseball player through college. I also enjoy grilling in the summertime.
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