WGCIT Resident ECOROBOTIX Pioneering Precision Agriculture By Emily Lyons, Program Manager
Founded in 2011 by Steve Tanner and Aurélien Demaurex in Switzerland, Ecorobotix has been at the forefront of developing and deploying precision agricultural robots. Over the years, the company has made significant strides in revolutionizing the agricultural sector with its innovative solutions. Ecorobotix’s journey began with a vision to create sustainable and efficient farming practices. This vision has translated into the treatment of over 500,000 acres internationally, showcasing the widespread adoption and effectiveness of their technology. The company’s machines, which are six meters wide, are particularly suited for high-value specialty crops, such as onions, carrots, lettuce, broccoli, cauliflower and beans.
B-Corp certification in 2019, and introducing the ARA ultra- high precision sprayer in 2021. The company’s expansion into the Americas in 2023 marked another significant step, with the establishment of their U.S. businesses and staff now located in Arizona, California and Washington state. In 2023, Ecorobotix joined the Western Grower Center for Innovation & Technology in Salinas, Calif., as their first step into the U.S. agricultural market. With their continued expansion and dedication to sustainable farming practices, Ecorobotix is poised to lead the way in precision agriculture for years to come. Chrissy Wozniak, Ecorobotix U.S. Marketing and Communications Manager, said, “We’re empowering producers with AI-powered precision technology that reduces labor, minimizes input costs and maximizes yield.” Ecorobotix’s equipment is now utilized in various growing regions internationally, including New Zealand, Australia, Romania, several European countries and the U.S. One of the standout features of their equipment is its cost-effectiveness, with return on investment (ROI) calculations in as little as one month, depending on the chemicals used. This makes it one of the lowest cost solutions on the U.S. market. The ARA sprayer, a flagship product of Ecorobotix, works best on high-value specialty crops. It requires subscriptions to individual crop algorithms, allowing growers to subscribe only to the crops they are currently growing. This tailored approach ensures that farmers can maximize the efficiency and effectiveness of their operations. The product gets smarter with each new release and crop subscription. This June, Ecorobotix launched a lettuce-thinning algorithm that added an entirely new capability to the ARA sprayer.
"We're empowering producers with AI-powered precision technology that reduces labor, minimizes input costs and maximizes yield."
Ecorobotix has established a strong presence in the U.S. with 25 full-time employees and plans to hire 10 more this summer. Their equipment is available through dealers coast-to-coast, ensuring that farmers across the country have access to their cutting-edge technology. Key milestones in Ecorobotix’s history include the launch of the AVO autonomous machine between 2016 and 2018, achieving
32 Western Grower & Shipper | www.wga.com July | August 2025
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