DS Smith’s Vision (Cont’d from Page 1)
a strong circular business model ourselves to delivering more circular solutions for our customers and the wider society – replacing problem plastics, taking carbon out of supply chains and providing innovative recycling solutions.” “Our Now and Next Sustainability Strategy reconfirms our commitment to the circular economy and it sets out four new focus areas,” saidWouter vanTol, Head of Government, Community Affairs & Sustainability. “As a strategic partner of the Ellen MacArthur Foundation, we have set ambitious targets in each area that deliver solutions for the short term and achieve greater impact in the future.” The strategy sets out four key pillars, alongside a contin- ued commitment to reduce CO2 emissions by 30 percent against a 2015 baseline, and care for its forests and biodiver- sity wherever it operates.The key areas of the strategy will drive sustainable growth at DS Smith through its ambitious targets: Closing the loop through better design — By 2023, it will manufacture 100 percent reusable or recyclable pack- aging and its aim is that by 2030, all packaging will be recy- cled or reused. “We have 700 designers constantly seeking ways to im- prove our packaging,” said Susana Aucejo, Surface & Barrier Director.“By 2023,we are committed to manufacturing 100 percent reusable and recyclable packaging.We have already made strides toward this goal with a level at 98 percent, and it is our aim that by 2023, 100 percent of our packaging is reused or recycled. “One route to our 2030 target,” said Robyn MacDonald, Solutions Consultant, Packaging Division,“may be offering our customers integrated closed loop services. Collecting their used cardboard and turning it into their packaging within just 14 days. Some of our customers are already ben- efiting from this service.” Protecting natural resources by making the most of every fiber — By 2025, it will optimize fiber use for indi- vidual supply chains in 100 percent of its new packaging solutions and by 2030, it aims to optimize every fiber for all supply chains. “We are always asking ourselves how we can do the same job or better using less fibre,” said Alan Potts, Design & In- novation Director, Packaging Division.“So by 2025, we will optimize fibre usage across individual supply chains for all our new packaging solutions and by 2030, we aim to opti- mize every fibre for every supply chain.” “By understanding specific supply chains, we can spec- ify performance requirements more accurately, enabling us to use less fibre in smarter ways,” said Elena Fleming, Innovation & Concept Development Manager, Packaging Division. Reducing waste and pollution through circular solutions — By 2025, it will take 1 billion pieces of prob- lem plastics off store shelves, take 250,000 vehicles off the road and work with partners to find solutions for ‘hard to recycle’ packaging. Meanwhile, by 2030 it aims to use packaging and recycling to enable the circular economy by replacing problem plastics, reducing customer carbon and eliminating consumer packaging waste.
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Recycling Markets October 26, 2020 3
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