Reframing Value (CONT’D FROM PAGE 26)
Assemblymember Laura Friedman’s (D) AB 2026 would require online retailers to reduce plastic packaging materi- als by weight and number from 2023 levels by 2030. The reduction amount hasn’t been determined yet but will be set when lawmakers meet in August. “We have a real problem and e-shipping is one of the low-hanging fruits of plastic pollution,” Friedman said. “The plastic that is used to ship products is all single-use plastic — it has no other use. As soon as it’s used, it’s discarded.” The bill died in the Assembly last year but was ad- vanced by the chamber this year in a vote of 41-26. It now awaits a vote in the Senate Appropriations Committee. If approved by the committee and full Senate, Gov. Gavin Newsom (D) would have until Aug. 31 to sign it. California already took a big step in plastics reduction after enacting SB 54 in June. That law requires producers to reduce single-use plastics packaging by at least 25 per- cent, by both weight and height, by 2032. Sponsors of AB 2026 say the bill could advance SB 54 by requiring online producers to lead the reduction. But opponents say enacting another plastic bill is unnec- essary. If successful, AB 2026 would make California the first in the nation to limit e-commerce plastic packaging for items shipped into and throughout the state, except food and medication products. The bill applies to e-com- merce shippers that have an annual gross sale greater than $15 million in or into the state and more than 100 full-time-equivalent employees.
professionals entering the industry? This experience of working with rising talent will help you become a better leader and more in tune with emerging issues. Leaders can also prompt discussions around these issues, leading to the industry doing better in the long run. Take stock in the non-monetary value that you already have put into your company. Your organization is more than just your bottom line – it includes intangible assets that have made your company what it is today. All the ex- perience and relationships you bring to the equation are unique to you and your company, and more valuable than you may think. Lisa Apolinski is an international speaker, digital strat- egist, author and founder of 3 Dog Write. She works with companies to develop and share their message using dig- ital assets. Visit www.3DogWrite.com for more. Amazon, E-Commerce Companies Targeted In California Plastic Bill According to an article in Bloomberglaw.com , bubble wrap, air pillows, Styrofoam peanuts, and other single-use plastics placed in e-commerce packages would have to be reduced throughout California under a bill pending in the legislature.
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