Inflation Speeds Anti-Paper Greenwashing, Cost-Cutting BY KATHI ROWZIE
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For years, major corporations, service providers and gov- ernment agencies have surrendered to the temptation to
BENCHMARKING & INDUSTRY TRENDS
cloak their cost saving efforts in a veneer of environmental virtue by claiming – without evidence – that going paperless is better for the en- vironment. Two Sides North America (TSNA), the only industry organiza- tion to directly challenge this green- washing, has been highly effective in
ADVOCACY & REGULATORY DEFENSE
WORLD–CLASS NETWORKING & CONNECTIONS CUTTING–EDGE TECHNOLOGY & TRAINING
Kathi Rowzie
stemming the tide of misleading declarations, persuading 170 major organizations to remove anti-paper environ- mental claims. However, as rising inflationary pressures drive cost cutting, greenwashing is once again on the rise. To help reverse this trend, TSNA has doubled down on its anti-gre- enwashing efforts, and with unprecedented success. So far this year, TSNA has already broken its full-year record for the number of corporations and other organizations it has persuaded to eliminate anti-paper greenwashing claims. Since its inception, the Two Sides Anti-greenwashing Campaign has eliminated literally billions of instances of greenwashing in the United States and Canada, and the 24 large organizations that removed misleading claims from January through July represent millions more. These type of claims pose a serious threat to the economic security of the more than seven million people whose livelihoods depend on a healthy North American paper, printing and mailing sector. Our recent research found that 65 percent of consumers who’ve seen anti-paper greenwashing are influenced to go paperless.” That same research found that the Two Sides Anti-gre- enwashing Campaign has annually preserved more than $300 million in revenue for the paper, printing and mailing sector over the last decade. Two Sides challenges greenwashing companies and other organizations to remove unsubstantiated envi- ronmental claims in a non-confrontational way, educat- ing CEOs and other senior management with facts from credible, third-party sources that clearly demonstrate the unique sustainability characteristics of paper products and the solid and continually improving environmental record of the North American paper industry. Paper is one of the few products on earth that already has an environmentally sustainable, circular life cycle. North American paper is made from an infinitely renewable natural resource – trees that are purpose-grown, harvest- ed and regrown in sustainably managed forests. It’s man- ufactured using mostly renewable, carbon neutral bioen- ergy in a process that uses water, but in reality consumes CONTINUED ON PAGE 32
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30 August 8, 2022
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