10C — February 23 - March 15, 2018 — Commercial Office Properties — M id A tlantic

Real Estate Journal

NAI D i L eo -B ram

By Robert A. Dinner, NAI DiLeo-Bram Let’s Make A Deal

W hen you have a few decades into the real estate industry

deal making over the years and what has not. Obviously, we have come a long way from canvassing with index cards and us- ing Hagstrom maps to get around. Web based sources of information and the internet at large provide tremendous access for listings, pools of tenants/landlords and buy- ers/sellers. The internet pro- vides the ability to obtain company background and financial data and valuable market intel instantaneously. We can use this data to pros- pect for clients, properties to represent and provide our cli-

ents with real time facts they need to make intelligent deci- sions. But even with laptops, tablets and mobile phones, you have to “touch and feel” real estate. Real estate is not a commodity. Real estate has to be experienced to truly be understood. What remains constant through the years, I believe, is the process to touring prop- erties; analyzing data; devel- oping Requests for Proposals; and, reviewing documents. While the process can be enhanced by technology and software, the process itself cannot be replaced by it.

A good broker is also a good listener. Appreciating and truly understanding a client’s needs including space and fi- nancial requirements as well as corporate expectations. The individuals making these decisions are accountable. These decision makers need brokers not to take short cuts because technology allows them to. Experiencing and physically touring the real estate is irreplaceable. In analyzing financial in- formation, one must compare each property to create a level playing field to see where the differences in expenses exist

between alternative prop- erty opportunities. Whether you’re using Argus or an HP-12 to perform the analy- sis, the data produced needs context. That context is best provided through experience and expertise. Document review along with legal counsel is para- mount to closing a transac- tion. There are many poten- tial interpretations of docu- ment writing that can lead down various paths with dif- ferent consequences. While brokers should not practice law, they should not abandon a deal at legal review. I see younger people en- tering the business who try to short cut the real estate process by relying only on their computers for all things real estate. They must be out of the office to see the differences in architecture, location, access and ameni- ties and learn tenant rosters, space availabilities and how a property is maintained by the owner. All this makes a new broker keenly aware of which properties compete with one and another, so cli- ents know how to negotiate off the strengths and chal- lenges of building choices. The fundamentals are im- portant to conduct a profes- sional and successful rep- resentation assignment for new and repeat business. I applaud the value of how we obtain critical information in the 21st century, but beware, integration of logical and well thought out personal involve- ment with clients and their real estate cannot be under- stated. Robert A. Dinner is ex- ecutive vice president with NAI DiLeo-Bram. NAI DiLeo-Bram & Co. is a full service commercial real estate firm with an excellent reputation and a strong base of operations combined with the powerful support of the NAI Global Network. Our client-driven and results- oriented approach is designed to develop a strategy that is specifically tailored to meet our client’s objectives with the highest standards of service and expertise in the corporate real estate indus- try. Our professional team is equipped to offer you a unique combination: the individual attention of a local boutique with the clout of a global company. n

behind you as a c om- mercial bro- ker, they call you a Vet- eran. So as a “Veteran” representing corporate cli- ents to find

Robert A. Dinner

suitable office space loca- tions and landlords with my current portfolio of over one million s/f of exclusive build- ing listing assignments, let’s outline what has changed in

We Are Office Properties

184 North Avenue East Cranford, New Jerse y

90 Woodbridge Center Drive Woodbridge, New Jersey  Class A 245,000 SF – 11 Story Office Building  At New Jersey Turnpike, Garden State Parkway and US Routes 1 and 9  17,000 SF available – will divide  On-site banking and ATM  New Café with outdoor seating  10,000 SF Event Center  New A/C, elevators, restrooms, and attended lobby reception desk

Century Office Park Manalapan, New Jersey  Three, 2 story office buildings totaling 77,922 sf  Newly renovated lobbies  Medical uses permitted  Units available ranging from 784 sf to 11,905 sf  Located minutes from Monmouth County Courthouse, Freehold Raceway Mall, and CentraState Medical Center

1, 100, 200 Metroplex Corporate Center Edison, New Jersey  265,000 SF Office Campus  At Edison Rail Station  Ample parking available  14,000 SF available in free-standing building  On-site food service  Garden State Parkway, I-287, Route 27 and New Jersey Turnpike close by  Surrounding area amenities include hotels, banking, restaurants, and shopping

Two Sylvan Way Parsippany, New Jersey

 226,000 SF - 2 Story Office Building  Large floor plate – Ideal for high density users. Parking + 8/1,000 SF  150,000 SF available – will divide  Located at I-287 Exits 4 (Durham Avenue) and 5 (Stelton Road.)  Surrounded by shopping, restaurants and banking 5000 Hadley Road South Plainfield, New Jersey

Bridgewater Plaza I & II Bridgewater, New Jersey

 63,000 SF – Two Building Office Complex  Medical/office units available from 950 sf to 9,500 sf  Elevator served  Abundant parking (5/1000 sf)  Immediate access to Route 22 & Route 28  Minutes to I-287, I-78, RWJ-Somerset Medical Center and the Bridgewater Commons Mall

 56,000 SF – 3 Story Office Building  Owner occupied/managed  At Route 10, US Route 202 and I-287  Full floor available 18,700 SF – will divide  Other available units 1,700 SF – 4,300 SF  New parking lot  Common area upgrades to lobby, elevators and restrooms

For Further Information Please Contact Exclusive Broker: tel 732 985 3000

1315 Stelton Road Piscataway, NJ 08854 naidb.com

The informationcontained herein has been given to us by the owner of the property or other sources we deem reliable. Wehave no reason to doubt its accuracy, but we do not guarantee it. All informationshould be verified prior to purchase or lease.

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