Mid Atlantic Real Estate Journal — Spring Preview — April 26 - May 9, 2013 — C
www.marejournal.com
A uctioneer
By Stephen Karlbelk, CAI, AARE, AmeriBid De-Mystifying the Auction Process
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ollectively, every year, billions of dollars of real estate get sold
driven. This means that the buyers drive the price as high as the market will pay for the property as opposed to a seller waiting for a price that does not necessarily cor- relate with what buyers will pay. Additionally, if a buyer wants to try to buy a property at a lower price, they can do so with a brokerage listing as well by making a written of- fer. The only difference with the auction process is that all of the offers happen in an open, transparent process. Each buyer knows whom they are competing against
and the sellers see the buyer bidding to the highest price. Recently, we took a prop- erty to auction that was last listed for $2.5 million. Multiple offers were received at $2.2 million. We took the property to auction and it sold for $2.85 million in front of a crowd of 60 people. The transaction closed in 7 days. Today we see far more traditional real estate bro- kers and agents partnering with auction companies like AmeriBid to provide an ex-
cellent exit option for their clients. Once they experi- ence the benefits of the auc- tion method of marketing it generally becomes a highly recommended solution for their clients’ needs. Simply stated, AmeriBid has the experience and proven track record of putting forth the effort that enables us to ex- ceed our clients, agents and employees expectations. You should give an Ameri- Bid auction a try. You will be pleasantly surprised with the results.
Stephen Karlbelk, CAI, AARE has developed the systems and business model to establish one of the largest real estate auction companies in the country. He is involved in the sale of all types of com- mercial property including hospitality, office buildings, industrial and manufactur- ing facilities, multi-family complexes, shopping centers, development land, retail, special purpose and residen- tial properties. Stephen Karlbelk, CAI, AARE is co-chairman and founder of AmeriBid LLC. n
at auction by many of the national real estate a u c t i o n companies, like Ameri- Bid, as well as many of the smaller,
Stephen Karlbelk
local real estate auction com- panies. The properties being sold include residential and commercial properties, rang- ing from luxury homes to of- fice buildings to commercial development land. But for some reason, when a prop- erty auction is announced, it somehow becomes “special” or “interesting” when, in fact, it is really no different than when a broker lists a property for sale. While the additional publicity an auc- tion receives helps generate buyer interest, the reality is that the auction process is just like the brokerage pro- cess – just faster and more transparent. When a property is listed for auction, it means the Seller would like to sell their property by a certain date and time. Unlike a broker- age listing that may be as long as 12 months, an auc- tion listing is typically only for 90 days. Auctioneers, like AmeriBid, get nearly every property marketed, auctioned and sold within that 90-day period. Outside of the certain sale date, auctioneers add the properties to the mul- tiple listing service, run newspaper advertisements, use social media marketing techniques, install a sign, hold open houses, prepare a property information pack- age and proactively promote their listing to buyers. And many auctioneers also hold a real estate license and join the National Association of Realtors, so they are also Realtors abiding by the same Code of Ethics. Some people think that because it’s an auction the price will be lower than a brokerage listing. I don’t believe this to be the case. With an auction, the price is buyer driven, not seller
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Before you talk to our auction professionals, listen to our clients. The AmeriBid system of creating liquidity from real estate assets is quite simply the fastest and greatest return... At least that is what our clients tell us:
“The AmeriBid team was the best possible sales team one could wish for.” - Theodora Von Auersperg
“The marketing campaign was very aggressive, efficient and right on target. The auction team could not have been
more professional.” - Michel Pharaon
“I made over $50,000 on my last sale with AmeriBid and we closed it 30 days from the auction.” - Greg Ganczkow
“The accomplishment of selling and closing 117 properties is a tribute to the hard work of AmeriBid.” - Jeff Hebert
Scan here to find out how AmeriBid can
help you with your next auction. ameribid.com/sellers | 877.895.7077
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