Face facts with Vitamin C Vitamin C is a powerful antioxidant, meaning it fights skin-damaging free radicals and toxins and will visibly fade skin discolouration and reduce fine lines.
1. Brightens skin: Topical vitamin C will brighten and even skin tone by reducing the appearance of dark spots and hyperpigmentation, improving dry, flaky or dull-coloured skin, and resulting in a natural dewy glow. A published scientific review has shown that vitamin C inhibits the production of melanin, the pigment that is responsible for skin colour.
Topical vitamin C is a highly effective ingredient in skincare, providing anti- ageing and brightening qualities to support and maintain radiant, youthful- looking skin. With consistent use, a serum containing topical vitamin C in conjunction with other potent natural antioxidants like turmeric and red raspberry can benefit and revitalise your complexion in five key ways:
Go Vita loves … The Jojoba Company Vitamin C Glow Potion. Designed to deliver visible results, this formula is powered by THC ascorbate, a highly stable and potent form of vitamin C that penetrates skin deeply to heal skin problems, boost collagen production, and reduce discolouration, resulting in a radiant, even-toned complexion. Vitamin C Glow Potion also contains turmeric and red raspberry, two natural herbal extracts with renowned anti-inflammatory and antioxidant properties to enhance skin resilience, nourish, hydrate and calm skin, and reduce redness. The Vitamin C Glow Potion formula is further elevated by the inclusion of BLUSH Oléoactif®, an innovative botanical ingredient derived from pink fruits which amplifies skin luminosity and evens out skin tone. Together, these ingredients work in harmony to transform the appearance of the skin, delivering a brighter, smoother and more balanced complexion. Clinical results confirm remarkable levels of efficacy for this product, with skin luminosity increasing up to five times compared to a placebo, skin texture improving by 37 percent, and redness being visibly reduced by up to 30 percent, in just 28 days. References available on request
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ISSUE 73 • 2025
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