INSIGHT
Fractal is looking beyond carbon neutrality to create a positive impact on the planet
gamify sustainability targets and set achievable goals. By celebrating early milestones and hitting bite-sized targets alongside our most ambitious sustainability goals, we chip away at issues like reducing our use of plastics or better managing energy, water and waste at each Fractal workspace. These committed, daily actions provide the motivation and momentum needed to reach medium and long-term Fractal sustainability goals. Setting clear goals and measuring progress is crucial to maintaining that momentum. We need to know where we are on our sustainability journey – what we are already doing, the targets we want to achieve, and our opportunities to make the best impact – so we can map our path and measure our progress. Crucially, we need to know that we are capturing the right data to give us actionable sustainability insights, even when that data lies across multiple systems. Failure to do that will result in a data void, a challenge that hampers many organizations’ sustainability efforts; however, the data void challenge can be overcome.
At Fractal, we see sustainability and wellness as an integrated whole. That’s why we run programs to enable better educational outcomes for disadvantaged children, empower women to be financially independent and included, and improve the quality and affordability of healthcare and safe housing solutions. It’s also why we seek to commit ourselves to the Paris Agreement goal of limiting global warming to 1.5C, a more ambitious goal than the earlier 2C target. Our vision is to go beyond becoming carbon neutral to impact the planet positively. So, what does that look like at Fractal? Within the organization, it starts with two key elements: a committed sustainability culture, and accurate and current knowledge of the organization’s key sustainability and wellness indicators. Fractal nurtures a culture inspired by strong stewardship delivered by our founders Srikanth Velamakanni and Pranay Agrawal, grounded in the individual commitment to sustainability at every level of the organization. Over the years, we’ve built a sense of shared ownership through exercises to communicate the issues,
Sustainability capability
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