Koenig & Bauer Celmacch Expands Portfolio With New Prima Series In a move to strengthen its global presence, Koenig & Bau- er Celmacch has entered into a strategic partnership with Guangdong Keshenglong Hi-Tech Group. This collabora- tion marks another milestone in its positioning as a global provider of high-quality corrugated solutions. By combin- ing European engineering with Asian manufacturing, Koe- nig & Bauer Celmacch is entering the mid-tech market to reach a broader range of customers. The Prima Series The centerpiece of the partnership is the new Prima series, which is offered either as a pure flexo printing ma- chine (Prima) or as a flexo printing machine with a rota- ry die-cutter (PrimaCUT) featuring movable units (Open
Close). The development builds on the proven Koenig & Bauer Celmacch technology. The goal is to meet the requirements of customers who are looking for an alternative to the High Board Line tech- nology with a reasonable level of investment without com- promising on quality, performance and safety standards. To achieve this, development and design are handled by specialists at Koenig & Bauer Celmacch in Italy. The Prima series, which is offered either as a pure flexo print- ing machine (Prima) or as a flexo printing machine with a rotary die-cutter (PrimaCUT) featuring movable units (Open Close).
Production utilizes Keshenglong’s ca- pacities – including a 60,000 square-me- ter plant in Foshan. The production of ev- ery machine follows the “Engineered by Koenig & Bauer Celmacch” approach, with assembly and quality assurance subject to strict protocols. The established High Board Line Chro- ma Series will continue to be produced at the Italian headquarters in Desenzano del Garda, with Koenig & Bauer Celmacch fully committed to the development and pro- duction of this series in Italy. Global Sales And Service Network Another essential component of the cooperation with Keshenglong is the stra- tegic combination of the sales networks. Responsibilities are clearly divided to en- sure maximum market proximity and pro- fessional service. As a result, customers worldwide benefit from expert consulting and local support. Entry Into The Mid-Tech Market With the introduction of the Prima se- ries, Koenig & Bauer Celmacch specifically addresses the mid-tech segment, expand- ing its previous target market. This partner- ship is a direct result of the new IMPACT strategic framework, with which Koenig & Bauer is consistently securing its resil- ience and global market position through to 2030. The Prima series is the response to the significant shift in global demand towards Asia and emerging markets. Through this, Koenig & Bauer Celmacch is specifical- ly tapping into the high-volume mid-tech CONTINUED ON PAGE 12
10 May 11, 2026
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