Bay Cities’ Mehrabzadeh To Succeed Tucker As CEO
than 11,000 across 11 countries – said they would pay more for sustainable packaging. “From a sustainability standpoint, I think for a while it was a buzzword, but now it’s very much a reality,” Meh- rabzadeh said. “The next generations right now are very conscious of what’s happening.”
Pico Rivera based Bay Cities Container Corp. has named Sahar Mehrabzadeh as the official successor to Chief Ex- ecutive Officer, Greg Tucker. In March, Mehrabzadeh was promoted to a newly creat- ed role of chief revenue officer, where she manages all rev- enue-generating aspects of the company. Bay Cities won three Outstanding Merchandising Achievement Awards and multiple sustainability awards last year. “I’ve had a wonderful mentor – our current (chief execu- tive officer), Greg Tucker, who also grew up in the industry in Bay cities – (who) gave me the opportunity to develop and grow at this company,” said Mehrabzadeh, who started at Bay Cities two decades ago. “And now with this transition, my responsibility is ex- citing because I get to lead it into the next direction and growth path of where the company is going.” The timeline for the succession is yet to be decided. Mehrabzadeh shared that the transition planning is already in progress. Known for its focus on sustainability, Bay Cities is hit- ting the nail on the head. A 2025 report from management consulting firm McKinsey & Co. noted that recyclability of packaging is seen as the most important sustainability trait across the globe, and many of the respondents – more
Bay Cities also recently announced a collaboration with Utah-based Formless Beauty to launch into Sprouts Farmers Market with entirely recyclable packaging. Bay Cities will manage the full-service packaging and display rollout for the launch of the eco-conscious cosmetics brand at Sprouts Farmers Markets. Greg Tucker and Sahar Mehrabzadeh
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8 May 11, 2026
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