Tasmanian Hospitality Review - December/January 2024

Advertorial

Taste of Summer

A celebration of Tasmanian food, drink, music and culture, the biggest and best Taste yet is coming to Hobart’s Waterfront this summer! A mainstay of Hobart’s summer festivities for over 30 years, last year the Taste attracted over 62,000 patrons through the gates across a seven day period. We know that many of these patrons also take the opportunity to visit Hobart’s premium hospitality venues on and around the waterfront, and of course continue to party into the night in the surrounding bars well after Taste has closed! Many readers would be familiar with Taste of Summer Festival Curator Jo Cook and Co-Curator Khayla Massie (Rude Boy & Punch and Ladle). These hospitality industry stalwarts have been working hard for months now to develop a diverse array of stallholders and a stellar entertainment line up across the festival. On New Year’s Eve Jon Stevens playing INXS and Noiseworks hits from his sold out national tour will be a treat for visitors and locals alike. This Taste of Summer will host 88 stallholders sharing menu items prepared using fresh Tasmanian produce alongside Tasmanian beer, wine, spirits and soft drink. Our entertainment program features an eclectic mix of performers with something for everyone, and in the true spirit of Tasmania’s Taste of Summer, we have featured makers, producers and performers from right across the state with regional Tasmanian also

well represented.

With roughly 40 per cent of our 2022/23 audience comprising mainlanders, for many Tasmanian hospitality operators, Taste also provides a strong platform to showcase their product and menus to a new interstate market. This promotes our Tasmanian brand and the food, drink and hospitality excellence we have become renowned for around the world. So whether you are a diehard Taste fan or you are yet to experience our event as Tasmania’s Taste of Summer, we welcome you down to Hobart’s waterfront with the promise of delicious food and drink, fabulous entertainment and a relaxed summer vibe… you never know, you may even be inspired to setup your own stall for Taste 24/25!

MAIN PICTURE: THE TASTE OF SUMMER ENTRANCE AND INSET, HUGO BLADEL. CREDIT: AL BETT

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