6th Annual Open Arms October
Even though Open Arms is the heart of MAA every month, we designate October as “Open Arms October” to promote awareness for the Open Arms Foundation and offer fun ways for associates, residents, friends, and family to get involved with the MAA corporate charity. This year’s event was the 6th annual, and it did not disappoint! By Beth Johnson, Administrative Assistant & Open Arms Representative
Week 1 of October highlighted an awareness and MAA payroll contribution drive. Supporters were encouraged to view the many ways Open Arms has a presence online, including the www.maaopenarms.com website, giving site and the Open Arms Facebook page, which welcomed several new followers. MAA associates also learned how to enroll in a payroll contribution to donate to Open Arms. By month end, nearly 500 MAA associates were supporting Open Arms in this way. During Week 1, associates were also encouraged to view several video tours of Open Arms homes that were filmed by MAA community management teams. This was a great way to sneak a peek at exactly what we are providing to our guests and to see how our teams put their personal spin on home decor. During Week 2, MAA communities started their “pumpkin patches” by creatively displaying support pumpkins donors purchased to help Open Arms. Pumpkins continued to sell throughout October and added a meaningful touch to fall decor in leasing offices, as well as an opportunity for a conversation starter about Open Arms and the homes we provide to those who must travel for medical treatment. One MAA community, The Fairways in Columbia, SC, sold 2,020 support pumpkins total!
MAA Windmill Hill Team
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