Upper East Side Co-op CO-OP
CHALLENGE: Two brothers inherited their parents’ Upper East Side co-op apartment, which had been occupied for over 50 years and contained a lifetime of belongings. One brother was a high-powered executive on the West Coast whose directive to our team was to “just take care of it and send the check.” The other brother lived locally and felt more of a personal attachment to his parents’ items. SOLUTION: The Morrel Hirsch & Advisors team met with the local brother and our highly skilled estate moving advisory partners to devise a plan to stage the apartment for sale using existing furniture while simultaneously sorting all personal items for family members, donation and disposal. RESULT: Morrel Hirsch & Advisors met with the local brother and our highly skilled estate moving advisory partners to devise a plan to stage the apartment for sale using existing furniture while simultaneously sorting all personal items for family members, donation and disposal. The brother on the West Coast was pleased to have the process fully managed. The family was very satisfied with the result, and the apartment sold for $3.2 million, a high price for the building. In addition, in reviewing the parents’ belongings, the team uncovered a box of the father’s WWI war medals and other items that were meaningful to the family and would likely have been discarded with a less thorough approach. satisfied with the result, and the apartment sold for $3.2 million, a premium price for the building. In addition, while reviewing the parents’ belongings, the team uncovered a box of the father’s WWI war medals and other items that were meaningful to the family and would likely have been discarded with a less thorough approach. Two brothers inherited their parents’ Upper East Side co-op apartment, which had been occupied for over 50 years and contained a lifetime of belongings. One brother was a high-powered executive on the West Coast whose directive to our team was to “just take care of it and send the check.” The other brother lived locally and felt more of a personal attachment to his parents’ items.
One Manhattan Square | 225 Cherry Street, New York | $4,850,000 | Sold by Morrel Hirsch & Advisors Photo: One Manhattan Square | 225 Cherry Street, New York | $4,850,000 | Sold by Morrel Hirsch & Advisors
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