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Blue Diamond ’s Presence at the 2026 World Cup Digital Village Blue Diamond had the opportunity to participate in the 2026 World Cup Digital Village activations in Mexico City on June 17, following an invitation from the FAS (Foreign Agricultural Service) office. Recognizing the strong alignment between the global event and Blue Diamond’s premium snack offerings, the cooperative applied to take part in this unique international showcase. Blue Diamond worked alongside partners in Mexico, Sinax, who led the on-the-ground execution, supporting sampling activities and engaging pavilion visitors through interactive games where they could win branded swag. The activation created a dynamic and welcoming space for attendees to discover Blue Diamond products while experiencing the energy of the World Cup pavilion environment. The event delivered strong visibility for Blue Diamond among a diverse international audience. We are especially grateful to the FAS Mexico City team for their invitation, guidance and continued support. Their partnership made this possible, and we value the opportunity to partner on initiatives that help bring Blue Diamond to new audiences around the globe. We look forward to building on this relationship in the future.
of flavors and sharing feedback following the tasting experience. Several key themes emerged from attendee comments: • Strong flavor experience: Consumers responded positively to the taste profile, noting the products as a distinctive snacking option with a satisfying crunch and a more premium feel compared to other snacks. • Positive health association: Many participants appreciated that the product is almond-based, associating it with a healthier, higher-quality snacking choice. • Convenient format: The packaging, particularly the cans, was highlighted as practical and portable—well suited for office use, travel, lunch, or between-meal snacking. • Flavor variety appeal: Honey Roasted stood out for its sweet-and-salty balance, Smokehouse for its smoky notes, and Habanero/Chile ‘n Lime for the bold, spicy profile that closely aligned with local taste preferences.
Consumer Response and Activation Feedback The activation was a hit with attendees, many of whom were introduced to Blue Diamond for the first time. Consumers engaged positively with the brand, sampling a variety
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