CORNERING THE MARKET
Success at the Blue Diamond Farmers Market Tour This summer, Blue Diamond Produce Almonds made quite a stir amongst a brand-new audience: farmers market shoppers. The 2026 Farmers Market Summer Tour, running from June through July appeared in key markets in Chicago, Milwaukee, Pittsburgh and the Washington, D.C./Baltimore region. Chosen for their buzzing market traffic and nearness to retail partners, these cities helped turn browsers into buyers. The tour showed shoppers how Blue Diamond Produce Almonds fit perfectly into fresh, wholesome foods and everyday snacking. By meeting shoppers where they pick out their favorite produce, Blue Diamond is creating more demand for almonds in this natural setting. At each stop, sampling teams showed ingredients-focused consumers how Blue Diamond almonds could fit into their better-for-you eating habits. The program encouraged immediate trial and follow-through purchasing at retail stores through coupons, QR code engagement, tote bag giveaways and neighboring store support. The tour delivered strong engagement through thousands of product samples, fun interactions with brand ambassadors, coupon activity and valuable market insights. The success of the activation will help shape future programs as Blue Diamond continues investing in events and programs that grow awareness, increase demand and create value for our grower-owners. Tour Overview
Tour Details • The tour placed Blue Diamond products directly in front of shoppers in a high-traffic, fresh-food setting. • The program ran for five weeks and included nearly 10 activation days, distributing approximately 55,000 samples. • Each activation was designed to connect product trial with nearby retail opportunities, helping strengthen the path from first taste to purchase.
The Tour’s Path • Chicago: Daley Plaza & River North, with support for nearby Jewel-Osco & Mariano’s stores. • Milwaukee: Tosa & West Allis, with retail ties to Pick ’n Save, Roundy’s & Piggly Wiggly. • Pittsburgh: Lawrenceville & Market Square,
with Giant Eagle as the key retail partner. • Washington, D.C./Baltimore: Rose Park & Broadway Market, with nearby ACME & Safeway locations.
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ALMOND FACTS
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