CEO Warrior - First Edition - Sept 2017


Inside What the One-ArmedWorkout Can Teach You About Growing Your Home Service Business Great Leadership in 13 Critical Steps Top 3Ways to Persuade Skeptical Buyers Warrior Fast-Track Academy Secrets of Business Mastery New CEOWarrior World How to Achieve More Than You Thought Possible What Is Stackable Marketing? Meet Brian Vardiman!

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Stackable Marketing Get Huge Results at Lower Costs

If you read my book or watch my videos on CEOWarrior TV, you will at some point read or hear me mention something I call “stackable marketing.” It’s a concept I developed as I was testing marketing strategies and seeing what worked and what didn’t, and people frequently ask me what stackable marketing is. So, in this blog post, I want to give you a high-level view of what stackable marketing is. First, let me explain howmost people market: A service business owner wants to advertise his business, so he creates a brochure and then sends it out to as wide of an audience as he can afford. And then he waits for the phone to ring. When it doesn’t ring as often as he wants, he wonders if there was something wrong with his brochure or with the zip codes he marketed to, so he gets new brochures printed and sends them out to different zip codes. Again, the phone doesn’t ring as often as he wants. So, he repeats

the process a third time, and a fourth time, and a fifth time, etc. Perhaps, at the same time, he puts up billboards or bus bench signs, hoping that he’ll reach even more of his audience.

enough to break even. But he does it anyway, because it brings in some customers, and those are better than nothing. Now, let me explain how stackable marketing works: A service-business owner wants to advertise his business, so he first identifies an continued on page 7 ...

The cost? Probably thousands of dollars. The timeline? Weeks, or, more likely, months. The effectiveness? Minimal, sometimes not even | 8

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