Sandler Training - June/July 2020

READ YOUR CUSTOMERS’ MINDS WITH SURVEYMONKEY

TAKE A BREAK

Hard data straight from your customers can be incredibly valuable. But it’s not always easy to get in touch with your customer base to find out what they are thinking and how they feel about your business, services, or products. Enter SurveyMonkey. Founded in 1999, SurveyMonkey is known for their online-based surveys, which businesses (and everyday consumers) can use to collect data. For instance, a business can use the software to build a survey tailored to employees or to customers to gather specific data. Create surveys for anything and everything, such as measuring satisfaction, conducting market research, planning events, and more. You can also use surveys to develop your net promoter score, which will, according to SurveyMonkey’s website, “determine if your customers are willing to speak up and speak out about your brand.” As a data gathering tool, SurveyMonkey shines. Every survey is customizable, and conducting research is a breeze. You can build every survey to collect the data you need. You can also use the software to collect testimonials and other forms of more detailed feedback. SurveyMonkey’s software is also compatible with over 100 other apps, including popular customer relationship management (CRM) and marketing software, such as Salesforce, HubSpot, Shopify, and more. You can find a complete list of compatible software at SurveyMonkey.com/apps. You can integrate SurveyMonkey into G Suite or your existing CRM, email client, or marketing software to get even more out of the service. With numbers and raw data at your fingertips, you can make informed decisions, improve customer experience, strengthen your company’s culture, and much more. Because SurveyMonkey has been around for 20 years, they know what works and what doesn’t. They have two decades of data and development behind them, and their approach to data collection is as refined as it gets in the world of online marketing and collection tools. Plus, their software has evolved over the years to include encryption (to keep your data safe), as well as to integrate HIPAA- and GDPR-compliant forms and features. If you don’t know what your customers are thinking (or your employees, for that matter), then stop monkeying around and give SurveyMonkey a try. In a matter of weeks, you’ll start gathering data that may very well shape how you do business for the rest of 2020 and beyond.

We have 20 complimentary copies of this new book to send out. If you’d like one, email Joan.Stephens@Sandler.com or call 208-429-9275 to request your free copy!

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