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Celebrations planned for Wave Petunias’ 30th anniversary
In 2025, Wave Petunias from PanAmerican Seed will reach an industry milestone celebrating 30 years of petunia gardeners trust. Since its debut in 1995, the brand in its distinctive pink packaging has drawn shoppers and fans by the millions. To commemorate such an important anniversary — and help greenhouses and retailers take advantage of extra consumer interest — PanAmerican Seed announces several exciting plans beginning this spring. First, the brand now has an official
Top Wave Pansies will debut in California during the annual Spring Trials (CAST) event at the Santa Paula location. Registration will be open soon for members of the industry to get a first look. To build upon the Wave brand’s vision of colouring the world with flowers through thoughtful and engaging collaboration with trend-setters, tastemakers and creatives, Wave Petunias will be launching an exclusive partnership with a renowned artist who will use Wave Petunias in a very special way to herald new growth, hope and possibility. More details to be revealed in the months to come.
consumer holiday: National Wave Day is May 3. Stay tuned for a list of festivities as the Wave Petunia team counts down to the kickoff of its new holiday celebration. Next, to further confirm that “Wave Is Growing,” PanAmerican Seed will be unveiling a new addition to its Wave Pansies line.
“After 30 years, the Wave brand remains so special to the horticulture industry not only for its pioneering ways, but because it continues to evolve and meet the needs of the new consumer,” says Sarah Makiejus, global marketing manager for PanAmerican
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