BUSINESS BUILDING
Exceptional Wellness Products Let’s talk about our products. We need to be the best customers of our own products. Last year, I didn’t go a month where I ordered fewer than 400 Product Points—and that’s just for the two of us. It’s not hard. How do we do it? We purchase about 36 Product Points’ worth of Mountain Cabin ® Coffee each month, but I could spend three times that much at Starbucks. And Myrna and I both take our Peak Performance Total Health Packs . We love Melaleuca products. We use every possible product. So use the products! It amazes me to see leaders who average 51 Product Points. That means they are not even taking the Peak Performance Pack . How can you have belief in our products when you’re not using the most life-changing product we offer? You’ve got to give it a try. It will change your life. It’s just a matter of telling yourself, “I have to experience the products. I have to be my own best customer. And that way, my belief will come through when I talk to other people about our products.” Our products are better than the competition. They are safer than almost anything you can buy in the marketplace. And they are more effective—that’s really key. That’s where we have the biggest differentiation in the marketplace— where effectiveness meets affordability. You can buy products at the dollar store, but they’re not going to be great or really effective. You can buy cheap vitamins at most grocery stores, but what’s the efficacy of some of those products, especially if they don’t have a mineral mineral-delivery system like Oligo® ? Where effectiveness meets affordability, that’s where Melaleuca lives. That is the value we offer to the customer.
and how you approach people. It makes a real difference. There has never been a better time to build than right now. Melaleuca is built for the times we’re in. One of the reasons why Myrna and I got started in 1994 was that I was struggling in real estate. I had a really great first year in real estate. My second year was pretty good too. But in my third year we hit a recession. I discovered Melaleuca because of an economic downturn, but I think the current recession is going to blow all of the previous recessions away. In fact, we may be the only company positioned to help people through what’s coming. Let’s face it, we all hear about inflation every single day. You go to the grocery store and your bill is double what it was a year and a half ago. Bloomberg economists recently said families will need to budget an extra $5,200 this year just to pay for basic necessities. That’s $433 a month. Some people don’t have that kind of money just to pay for basic expenses. That’s where we come in as Melaleuca Marketing Executives. We can address that problem. We have what families need. We have leadership that’s unmatched. We have products that define where effectiveness meets affordability, and we have a Mission Statement that can change people’s lives. So now it boils down to us because we’re going to see a massive influx of people who need to earn income over the next couple of years and who need to shop at Melaleuca in order to afford living in our
Buying into the Mission We all know Melaleuca’s Mission Statement, but do we believe it? I can guarantee that if you ask any corporate employee, they can tell you exactly what the Mission Statement is—word for word. Why? They live it every day. Are you? Sometimes when you first get started, your mission statement may be “enrolling as many customers as I can so they can help me reach my goals.” But I promise you that when you are really living the Mission Statement, it comes through in your Melaleuca Overviews When you are really living the Mission Statement, it comes through in your Melaleuca Overviews and how you approach people. It makes a real difference.
post-inflation world. Belief over Doubt
I want to challenge you that if you haven’t got that internal belief yet, it
34 FEBRUARY 2023 | MELALEUCA.COM
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