As announced at Launch 2023, Melaleuca Members now have exclusive access to Riverbend Ranch Black Label Beef ! It’s America’s healthiest, most flavorful, and highest-quality Angus beef at surprisingly reasonable prices. So let’s take a closer look at what makes Riverbend Ranch Black Label Beef so unique and how you can fully leverage it within your Melaleuca business. Riverbend Ranch Black Label Beef is a great way to enhance your wellness, attract new customers, and increase your repeat income.
The Best Beef Starts with the Best Cattle We’ve spent nearly 30 years investing in superior Black Angus genetics—meticulously analyzing as many as 40 different genetic factors before purchasing new animals to add to our herd. These factors affect the health, flavor, and tenderness of our beef. Over the years, we’ve spared no expense. In fact, in many instances, we’ve spent hundreds of thousands of dollars on breeding cows for the rare genetic characteristics that lead to a higher quality of beef. These highly sought-after and very expensive cows and similar bulls have provided the foundation of our Angus herd, giving us a huge advantage over other Angus operations when it comes to tenderness and flavor. Unlike so many cattle, Riverbend Ranch calves are born in the spring and are raised by their own mothers. They grow up romping on open rangeland and spend their years roaming free in high-mountain meadows.
Complete Vertical Integration The reason Melaleuca can offer top-quality beef at exceptional prices is simple—we own and control the entire process. It’s taken us almost three decades, but we’re finally ready to go! We are not beholden to any middlemen, and we’re free from the monopolistic practices of the four behemoth corporations that have controlled the US beef industry for the last 40 years. It’s the greatest investment we have made in any one project to date!
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We own our own genetically superior herd of Black Angus cattle and manage their daily health and humane treatment.
We own 290,000 acres of the very best high- altitude rangeland across five Western states.
We own the farmland that supplements their grazing diet.
We own our own 210,000-square-foot, waste-free beef-processing facility.
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