Our Never Ever Promise Ninety percent of cattle in the United States are
raised using synthetic growth hormones with the intent of helping them put on weight. Most are also given a steady diet of antibiotics to prevent sickness in crowded feedlots. Remnants of these hormones are present in almost all meat sold in grocery stores and restaurants. We believe there’s a better, healthier, and more humane way to provide the high-quality beef your family will absolutely love. That’s why Riverbend Ranch Black Label cattle have never ever been treated with growth hormones or antibiotics. Not ever! Superior Quality & Flavor Every cut of Riverbend Ranch Black Label Beef is certified 100% USDA Prime or USDA High Choice . These grades of beef contain the highest amounts of marbling—the tiny white flecks of fat distributed throughout the beef. The more marbling, the more flavor and melt-in-your-mouth tenderness! These cuts are so highly prized that they are usually not found in grocery stores. Instead, they tend to end up almost exclusively in the highest-quality steakhouses and restaurants. Aged to Perfection Properly aging beef requires storing it at 30˚F in a room under controlled humidity and airflow. Aging improves both flavor and
tenderness but can be very costly. As a result, most American beef is aged only a few days—if at all. Riverbend Ranch Black Label Beef is aged for 21 days in our own finely tuned aging cooler to ensure maximum flavor and tenderness. It’s a difference you’ll notice the very first time you try it. And once you experience Riverbend Ranch Black Label Beef , you’ll never settle for ordinary beef again.
42 FEBRUARY 2023 | MELALEUCA.COM
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