48 Eye-Opening LinkedIn Statistics For B2B Marketers In 2020

48 Eye-Opening LinkedIn Statistics For B2B Marketers In 2020

What channels are you focusing on the most in 2020?

You’re investing plenty of time into Facebook, curating content on Twitter, searching for great Instagram post ideas—but the one missing piece of the puzzle is this:


And in this post we’re going to share 48 LinkedIn stats you can use to guide your 2019 marketing strategy and help you decide which tactics are worth investing in this year.

We’ve broken down the stats into four different sections:

LinkedIn User Stats

LinkedIn Content Marketing Stats

LinkedIn Publisher Stats LinkedIn B2B Focused Stats

2020 LinkedIn Statistics Overview

Here’s the truth about LinkedIn in 2020:

It’s a B2B gold mine…

It’s where most Fortune 500 decision-makers and executives like to spend their spare time.

The best part?

More often than not, they’re actually scrolling through actively looking for valuable content to read. There isn’t the same barrier you need to break down like on other social platforms like Facebook. They’re not there to find Buzzfeed quizzes, wedding photos, or memes. They’re looking for content that can change the way they do business, which is most definitely music to the ears of a B2B marketer. BONUS: We all know that LinkedIn is taking off & becoming a great channel for marketers, new grads and professionals of all industries. Of course, there’re PLENTY of common mistakes we see on the platform. Here’s a great video that covers some of the most common LinkedIn mistakes that people are still making heading into 2020:


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