Before enrolling on the programme, Tatiana worked at Amazon while occasionally baking for friends and family. Over time, her passion for baking cakes grew as she spent her spare time creating sweet treats for family and friends and spending quality time with her daughter. “I loved baking with my daughter, and I realised this was something I wanted to do for a living, not just as a hobby, but as my business.” During the programme, Tatiana learned vital business skills and took her first steps toward making her dream a reality. “The most valuable part was when they taught us how to break things down into small goals. I realised I just need to take baby steps, which feels less overwhelming. This completely shifted my mindset.” Since completing the programme, Tatiana has invested in herself by enrolling in specialist baking courses and learning how to create
professional event cakes and chocolate bars. She’s now working towards registering her business, securing a hygiene rating, and officially launching her on-demand cake business from her home kitchen, hoping to one day open her own café. Reflecting on her experience, Tatiana said: “The programme opened my eyes to what I can do. I feel more confident now. I understand it’s ok to start small, and every little step gets me closer to my goal.” FreelanceHER 100 has also helped Tatiana think about marketing her business, conducting market research, and identifying her target audience. “I learned that I can reach people in my community and that it’s important to educate my customers about the unique cakes I offer. “I would definitely recommend the FreelanceHER 100 programme. It helps you realise where to start and gives you the courage to follow your dream.”
RGB
CMYK
“Before FreelanceHER 100, being a business
owner was just a dream. Now, I’m
investing in myself and taking the first steps to build a better future.” Tatiana Mirzea FreelanceHER 100 participant
SUCCESS STORY Tatiana’s FreelanceHER 100 Journey: From Salford baker to aspiring cake business owner
Tatiana Mirzea, a Salford-based baker, recently completed the FreelanceHER programme delivered in partnership with Women with Wings. She was eager to explore entrepreneurship but like many others, wasn’t sure where to start. “I knew how to make cakes, but I didn’t know anything about running a business,” she explained.
48 |
| 49
Made with FlippingBook flipbook maker