INTRODUCTION
Building on MediaCity’s global reputation as a leading media and tech hub, IN4 has successfully operated HOST for almost five years. Home to over 250 creative and tech businesses and a vibrant community of 8,000 people, MediaCity is set to expand further with £1 billion of planned investment over the next decade. Its national economic impact is significant — KPMG estimated it generated £277 million in Gross Value Added (GVA) in just one year
(2016), and by 2017, the city’s media industry had grown to £3.1 billion — double its 2010 value. IN4 Group is an award-winning professional technology skills provider with a unique regional blueprint that unlocks and nurtures the potential of local talent, enabling sustainable productivity and prosperity for regions, industry and communities. This two-year report demonstrates how this regional blueprint has been strategically designed to build a
resilient society, community, and economy. By investing in skills, supporting businesses, and creating inclusive growth, Salford is shaping the future and strengthening its ability to navigate economic shifts, government constraints, and global market challenges. This approach empowers communities to remain adaptable, accessible, and strong, ensuring they are ready to thrive, even in uncertain times.
Enabled by Salford City Council’s vision and investment, this report demonstrates how the innovative partnership with IN4 Group, the best of public and private sector partnerships, creates a broader legacy of shared growth and social impact . With roots in MediaCity, Salford, this work generates ripple effects across Greater Manchester and beyond.
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