“Before joining the programme, AI felt like a mystery to us… the course opened our eyes to the potential of AI and how it could transform customer service and loyalty.” Liam Chadbond Aerodrome Manager at Manchester Barton Aerodrome
Liam Chadbond, Aerodrome Manager at Manchester Barton Aerodrome in Salford, oversees a busy general aviation airport with a heliport, leased buildings, emergency service operations, and events of up to 5,000 attendees — all managed by a small team.
Already familiar with automation, Liam joined the MWMW programme to explore how AI could further enhance their operations. He learned how AI can provide insights into visit history, service usage, and feedback, helping to personalise interactions and strengthen relationships.
“We realised AI could track customer interactions over time. That insight could help us tailor our approach, improving customer satisfaction.” Although still early in their AI journey, the team plans to integrate data analysis tools to enhance client experiences.
“We’re far more informed than before. The programme gave us a much better understanding of AI’s potential. “AI isn’t just for big corporations. Smaller businesses can benefit even more. Any business that wants to work smarter should consider this programme.”
SUCCESS STORY MWMW programme: Enhancing customer experience with AI
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