Wren Jubilee (@wrenjubilee) Followers: Smaller, niche audience Background: Everyday lifestyle creator Focus: Relatable routines, authentic product use Perspective: Micro-influencers like Wren often build strong trust with their audiences, making their
• User-generated content (UGC): Dozens of additional creators sharing content through platforms like Skeepers and Kale In total, this approach will deliver: • Over 60 pieces of content from February through August • Up to 100 creators promoting Blue Diamond Almondmilk • A steady stream of content across platforms, formats, and audiences The goal is to create consistent visibility, so consumers don’t just encounter almondmilk in advertisements, but in real-life moments that matter to them. Meet the Influencers A few of the creators helping bring this campaign to life include:
recommendations feel personal and credible.
Why This Matters for Blue Diamond Member-Growers Millennials and Gen Z consumers increasingly discover and evaluate food and beverage brands through social platforms like Instagram and TikTok, where creators strongly influence perception and purchase decisions. For Blue Diamond Almondmilk, which is still building broader awareness in a competitive plant- based category, influencers are especially important for driving awareness, credibility, and product trial by showing how almondmilk fits naturally into everyday routines. Micro creators are particularly valuable because their smaller, highly engaged audiences tend to see them as more relatable and authentic, making their recommendations feel closer to trusted peer-to- peer endorsements. This approach isn’t about replacing traditional marketing but strengthening it. By combining broad- reach advertising with trusted, real-world storytelling, Blue Diamond is working to reinforce consumer confidence in almond-based products while reaching new audiences. Ultimately, this will help keep almonds competitive in a rapidly evolving marketplace. At its core, the strategy builds on something growers have always understood: Trust increases demand. And the more ways we can earn trust, the stronger the future for Blue Diamond almonds.
Lindsay Arnold (@lindsarnold) Followers: ~2M+ Background: Professional dancer known from Dancing with the Stars Focus: Fitness, family life, wellness routines Perspective: Lindsay’s content reflects a balanced, health-
focused lifestyle, helping position almondmilk as a practical choice for busy families and active consumers. Ashley Paige (@ashley.paiige) Followers: ~500K+ Background: Lifestyle, food and beauty creator Focus: Wellness, nutrition, clean eating
Perspective: Ashley connects with consumers who prioritize healthy lifestyles, reinforcing almondmilk’s
role in supporting everyday wellness routines.
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MAY–JUNE 2026
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