IN4 Group - FreelanceHER 100 Social Impact Report 2021

IN4.0 Group's Social Impact Report for the FreelanceHER 100 Programme activity in 2021, detailing the value of the impact we've had in the communities we work in and with.

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We envisage a world where women entrepreneurs flourish in their respective ecosystems - FreelanceHER is working to deliver on this vision.

Many ceilings have been broken over the last 12 weeks. Diversity, accessibility and inclusion are at the core of everything we do. We are an enabler, not just of productivity, but of prosperity for all - we may be about technology but the benefits we bring are all about people.

Mo Isap

CEO IN4.0 Group & Founder of FreelanceHER100

When we developed FreelanceHER 100 we did it with the entrepreneurs in mind, weaving a community thread through every interaction and activity. Community was really the heart of this programme, and is what made the dierence.

Danielle Brown

Director of Operations for IN4.0 Group and HOST Salford

The FreelanceHER 100 has been such an amazing journey and continues to push us collectively into a space of clarity with no fear and less procrastination, quickly making things we previously thought we might do, turn into things we can and will do.

Managing Director Cliqued Aliate Ltd Leanne Caine

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FreelanceHER 100 is a 12-week business accelerator for women working to launch and grow sustainable businesses in digital, creative, media and technology sectors across Greater Manchester. It's a safe place to test their ideas, innovate and grow their businesses. We empower female freelancers to be strong leaders, to create powerful enterprises, and to influence and shape the world through their companies. We recognise and maximise the exceptional strengths that are unique to the female entrepreneur through a bespoke curriculum and group mentoring - putting the community at our core.

Programme socials to interact and connect with programme participants "Brunch and Learns" and presentations on relevant and topical subjects from industry professionals and experts Peer mentorship from an allocated and dedicated mentor throughout the course of the programme delivered in groups Weekly course modules delivered through online workshops, with three options for attendees to join allowing flexibility for participants based on their schedules - workshops were delivered live and were highly interactive

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Diversity is important because we live in an ever-growing global society. As leaders, we understand and appreciate cultural dierences, diversity and background to build the best teams.

Arab 0.9%

Asian 6.5%

Black 7.4%

Mixed 10.2%

White 74.1%

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20

15

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5

0

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The programme syllabus is summarised below, which introduced a new topic each week for 12 weeks through interactive workshops and with inspiring and experienced speakers. This was complimented by the virtual community the programme created, alongside marketing and communications to celebrate success and participants involvement.

We need to empathise with our users. If something’s causing them a lot of pain they’re not going to want to come back.

If you’re going to seek legal advice about IP then make sure they’re somebody that has worked with someone like you or your business.

Brabners Hayley Morgan & Piers Dryden

Lead UX Designer at Interactive Investor Abi Gedye

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HOST and FreelanceHER took extreme care and pride to ensure that our programme was as inclusive and accessible as possible. As a result, we were able to curate a community of women from across Greater Manchester from all walks of life, with varied experiences, backgrounds and perspectives. Curriculum design took this into account, delivering not just impactful and relevant workshops which provided participants with the right skills they needed to accelerate their growth, but also included aspects such as 'brunch and learns', socials, online community tools and mentorship. This was all delivered virtually, and in line with COVID-19 guidelines. We oered a practical and bespoke support programme working with specialist partners and networks with unrivalled track records with access to weekly workshops and peer-to-peer mentoring led by some of the UK's best female micro-businesses and freelance mentors. The feedback from participants was unanimous that the value they gleaned from peer-to-peer mentoring was what set this programme apart, and unlike anything else they'd experienced elsewhere.

I have never experienced group mentoring before I was part of the FreelanceHER 100. I couldn't see how I'd get what I needed out of being part of a group, rather than just being one on one. I was totally WRONG! Imagine if your talent programme wasn’t built around the competition to be the best, but was built around a group of people collaborating to achieve more together. That fits my values much more closely.

CEO, Space HR Victoria Bond

I feel truly privileged to have graduated from the ground breaking FreelanceHER 100 programme. I have loved every week and have learned so much about myself through the fabulous mentoring sessions with Viv Parry & have learned so many great new tools and tactics from the Tuesday sessions. I am truly grateful and am looking forward to putting all the learning into practice.

Senior Fundraising Manager Rachel McCrystal

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This has been an amazing experience so far. I have an awesome mentor in Sarah. I’ve been working on a new project for a few months and it’s just about to come to fruition.

Carla Zuill Founder of SheHub.TV

Yes

7.1%

Yes 97%

No

92.9%

No 3%

To date, FreelanceHER has supported 100 female freelancers in starting and growing their businesses, garnering incredible feedback and interest from potential future participants, with over 100 women on the waitlist for the next cohort of the programme.

1) Further Increased Diversity - we want to ensure future cohorts look like the society we live in, reflecting more than just gender diversit 2) Build on Technical Curriculum - we want to include further technical training to ensure our women have fair access to the tools & resources that will scale their work 3) Develop further mentorship opportunities - we want to re-engage our cohort to give back and create a closer community vibe on the cohorts

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As FreelanceHER is a part of our HOST by IN4.0 community, participants are able to become members of HOST, an innovation Hub in Salford which boasts five floors of innovation support for start-ups and SMEs. Since the conclusion of cohort 1, we have seen multiple FreelanceHERs join the community, continuing their growth. HOST provides freelancers with not only access to start-up and scale-up support but also access to the GM-wide innovation ecosystem to continue to grow their network and community. In addition to this, our first cohort will continue to connect and innovate through: To create a UK-wide community of 1000 women freelancers in 24 months by delivering 12-week programmes to support female entrepreneurs in launching and growing sustainable businesses. Our vision: FreelanceHER1000 The online community tool we embed as part of the programme (my2be) Strong relationships with other programmes and management team The FreelanceHER alumni community, building in their areas of expertise and lessons learnt as alumni champions

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Want to know more and meet the team? Feel free to visit our website and social media pages, or get in contact with us at

rebecca@in4group.co.uk www.freelanceher100.com

/FreelanceHer100

@FreelanceHer100

@ FreelanceHer

@freelanceher100

HOST Salford, Blue Tower, MediaCity, Manchester, M50 2ST

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in4group.co.uk

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