Leading with Purpose: Mompreneur Brings Healthy Eating to Every Table Written by: Cher Murphy Sponsored Content HYATTSVILLE, Maryland – Many mothers want to work and have a career, but they also want to get healthy meals on the table in the lunch boxes each day. This is an ongoing struggle that many moms can relate to, and it often leaves mothers feeling guilty and falling short. One mompreneur set out on a mission to help other families eat healthy meals all year long, without the stress, frustration, and meal preparation that often accompany it. “I want to help every family be able to eat healthy meals, which is why I made it my purpose," said Shana Greenbaum, founder of Healthy Fresh Meals, a home delivery meal prep service. "It feels great to know that I’m helping families be able to have healthy meals together without all the fuss.” Greenbaum started her company after seeing the crucial need for the service. Families want to have healthy meals, but increasingly, they find it a daunting task. Preparing nutritious meals traditionally means deciding what to make, going to the grocery store, preparing the meal, and doing all the cleanup. Many people are not confident in their cooking skills, and many others don't want to add meal preparation as one more task to their daily to-do list.
Female entrepreneur leads with purpose to combine motherhood with ensuring all families can have healthy meals.
That's when she had the idea to create a business that would solve that problem for families and make their lives less stressful. One mom took on the mission to help many others by providing them with a meal prep service that delivers healthy meals right to their door. Now they can forget searching around for takeout each week, unsure of the nutritional value in the food, and realize that most restaurant meals leave a lot to be desired when it comes to healthy eating. Her meal prep service focuses on having professionally trained chefs create a menu each week of nutritious meals that are preservative-free, balanced, and even offer options for picky eaters. The nutritional information is online, and the process to order the meals is simple. Plus, there's something for everyone, including the athlete, office workers who need meals on the go, vegan, gluten-free, and even those who want a healthier treat. Other women who are considering becoming a mompreneur and starting their own business should keep these tips in mind: Solve a problem. To help ensure business success, look around and see what type of problem needs to be solved. Those who can create a business that solves a problem will be sought out and likely see more success. Of course, solving that problem needs to coincide with one’s skills and abilities, but it’s a good place to start. Do some research. Take a little time to research the market and see what others are doing. Determine if it's a good market to get into and what you can bring to the table that may be unique and eye-catching to the public. Being able to stand out or offer something unique is a good direction to take.
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Maryland Family Magazine
2025
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