MY TAKE: What is Real Estate Data as a Service?
their heads above water, they aren’t able to efficiently apply the real estate data to help their businesses. For those clients, DaaS represents a high-powered boat equipped with the latest high-tech navigation equipment to traverse across deep data waters. SINGLE SOURCE OF TRUTH Access to record-level property data is great, but it can get messy. New data is constantly coming in, changing, and in some cases, cor- recting information in the database. That dynamic nature of real estate data — and most other data — means that managing the data is not a one-and-done exercise of inges- tion. It requires proactive, continuous monitoring to make sure the data- base reflects the most up-to-date and accurate truth about the 155 million U.S. property parcels. With flat files, much of the re- sponsibility for maintaining a single source of truth
comes to collaboration around data. Real estate data licensing clients are able to add on their own data- sets —and discover, disrupt, and innovate off of creative mashups. This collaborative, non-siloed approach is really the approach of the future. Modern use cases for real estate data typically require integration of more than one data source. Complex solutions might require more than one provid- er — sometimes competitors and customers might be partners. DaaS is custom-fit for these scenarios. COST SAVINGS While it might be implicit in some of the previously mentioned bene- fits, it’s worth noting explicitly that DaaS can represent cost savings for many data licensing clients. DaaS can be set up so the client pays for just what it needs — right-sized for the client’s use case with the ability
common refrain is, “I wish I would have had this sooner.” Other feedback has given ATTOM the ability to illustrate the power of DaaS. In one case, a customer needed a que- ry to detect when data changed, and ATTOM was able to push them a query for that through the DaaS platform. In another case, a customer’s query was running slow and ATTOM was able to create an index, again pushed through the DaaS platform, that dramatically sped up that query. From our initial customer engage- ments, it’s apparent that DaaS has a broad appeal to a wide variety of real estate verticals. Clients testing DaaS include those in the settlement ser- vices space — title, escrow, closing — along with the commercial real estate space, mortgage space, and others.
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As Chief Data Officer of ATTOM Data Solutions, Richard Sawicky is responsible for the design and foundational architecture of
when it comes to the database falls on the data licensing client. But with DaaS, the single source of truth is maintained by the data provider, and that same source
to scale up or down based on demand to meet changing processing require- ments. The DaaS service eliminates the need for client IT staff to maintain the database, server and
the ATTOM Data Warehouse, as well as fostering strategic partnerships to engineer the next generation of data platforms for ATTOM’s customers. Richard’s experience spans more than 10 years of developing enterprise data products encompassing data capture, transaction processing and analytic solutions for numerous Fortune 500 companies, including Weyerhaeuser and Fluor Corporation.
• Comprehensively-trained staff • Transparent online reporting with 24/7 access • Centralized accounting
• Efficient, reliable maintenance • Decreased vacancy rates • Strict credit screening
• Quick management of delinquent payments and evictions • Single-family and small multi-family units
of truth is available simultaneously to all clients. Because DaaS is a
manage updates. Furthermore, if a client’s
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fully managed database solution curated directly by the data provid- er, the burden of managing flat files and applying updates is eliminated. The client database will reflect data in the provider’s data warehouse automatically. CONNECTING THE POSSIBILITIES Because it’s a cloud-based database, DaaS opens a whole new world of opportunities when it
data needs change over time, DaaS can evolve with those changing needs. A client who no longer needs a na- tional property dataset won’t be stuck with that mammoth dataset. On the other hand, a client who is expanding to more markets can quickly scale its data to those markets. DAAS IN ACTION ATTOM premiered its DaaS prod- uct with some data licensing clients with an encouraging response. A
If you are interested in learning more about the ATTOM DaaS Solution, make sure to visit ATTOM Data Solutions and download the free white paper.
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