How do consumers respond to leaflet advertising?
either visited a shop, sent for information or bought a product having received a leaflet through their letterbox 48%
47%
find new product leaflets useful
79%
keep, pass on or look at leaflets they receive
38%
of leaflets are kept for at least a few days, with 13% kept for a week or more
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Whistl Magazine • Autumn 2016
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