Festival of Trees Booklet

MARKETING CAMPAIGN

The campaign was to promote the opening of O’Fallon Station, a new $2.1 million-dollar indoor/outdoor pavilion located in downtown. The 4-month campaign goals were to build community excitement and buy-in for this one of a kind structure and drive attendance to over 23 special events in December. To do so, we created a new event - “The Festival of Trees,” to engage community businesses and citizens and help raise funds for St. Elizabeth’s Hospital. The campaign ran in three phases from September-December 2018. The creative needed to reach the community in a manner that would make the Festival the “go-to” event of the season, visually show the progress of the building, and encourage widespread community support. Tactics that were used included an email marketing strategy, an organic and paid social media campaign, the creation and distribution of informational brochures to the public and local businesses, widespread outdoor large format 4x4 signage, community outreach, and the implementation of classes through the Parks and Recreation department that supported the overall goal of the campaign. The marketing budget for this campaign was $5,000 from the Parks and Recreation, therefore, we needed to recruit over 30 businesses to sponsor and donate funds to make the event a success. This campaign recruited 85 decorators and sponsors and brought in 150 event volunteers. The social media campaign reached 64,600 interactions, garnered 4,000 event clicks, and gained 2,636 followers. Overall, the Festival of Trees raised $50,000 dollars for charity and drove 35,000 attendees to the O’Fallon Station in the first week of opening to the public.

64,600 Interactions on Social Media 4,000 Event Clicks

$5,000 Budget

35,000 Attendees

$50,000 Raised for Charity

$60,000 Earned Media

Press Releases

August 23, 2018

Festival of Trees Coming to the New O’Fallon Station (O’FALLON, IL) – The O’Fallon Parks and Recreation Department is proud to announce a partnership with HSHS St. Elizabeth’s Hospital Founda- tion and the O’Fallon Shiloh Chamber of Commerce to hold the O’Fallon Festival of Trees Celebration at the new O’Fallon Station in Downtown O’Fallon this November. “The purpose of building O’Fallon Station is to provide a space where the community can come together,” said Mayor Herb Roach. “I’m proud that the frst event will be a collaborative effort between O’Fallon Parks and Recreation, HSHS St. Elizabeth’s Hospital Foundation and the O’Fallon Shiloh Chamber of Commerce.”

The Festival of Trees will feature exclusive holiday trees and wreaths that have been ornately designed by local decorators within the communi- ty. The decorated trees will then be sponsored by local businesses with proceeds to beneft the HSHS St. Elizabeth’s Foundation.

“We are so pleased to be able to be part of this new effort to build community in O’Fallon,” said Patti Fischer, President and CEO of HSHS St. Elizabeth’s Hospital. “HSHS St. Elizabeth’s Hospital is committed to the health and wellness of the communities we serve in O’Fallon. The Festi- val of Trees will allow us to continue to improve healthcare for every member of the community.”

The Festival of Trees will kick-off with an “Extravaganza” that will provide attendees with a premier frst look inside of O’Fallon Station as well as the opportunity to be the frst to view the collection of beautifully decorated trees and wreaths. This event will be held on November 16th and will feature local entertainment and food.

The Festival of Trees will include:

Tours of O’Fallon Station Festival of Trees Display from November 17-25 O’Fallon Polar Express, an exclusive story time in O’Fallon’s own caboose Santa & Mrs. Claus, visits daily Craft making for children Hot Chocolate Christmas Cocktail Contest

Entry to the Festival of Trees events is $5 for adults, $3 for seniors, $2 for students, children ages 5 and under are free. Tickets will be available at the door.

“The O’Fallon Shiloh Chamber of Commerce is excited to support this new celebration in Downtown O’Fallon,” said Sid LeGrand, President of the O’Fallon Shiloh Chamber of Commerce. “It is our hope that this event will become a new holiday tradition for everyone within and surrounding the O’Fallon and Shiloh communities.”

The Festival of Trees will be the start of a 6-week celebration of the holidays Downtown including:

November 24 – O’Fallon Annual Holiday Parade, 5pm December 3 - O’Fallon Shiloh Chamber of Commerce’s Tinsel Around Town, 12pm December 1 - Hand Lettering for Beginners – O’Fallon Station – 10am December 8 - The Kissing Ball – O’Fallon Station – 10am

December 8 – Carriage Rides December 15 – Carriage Rides

“We are so excited to be a part of bringing the magic of Christmas to O’Fallon this year,” said Parks Director Mary Jeanne Hutchinson. “O’Fallon Station is going to be home to so many of these types of events and it’s ftting that we can kick off both the venue and the holiday season in such a community-centered manner.”

To sign up to be a decorator or sponsor, please fll out a form on ofallonfestivaloftrees.com website or email info@ofallonfestivaloftrees.com for more information.

September 3, 2018

Festival of Trees Coming to the New O’Fallon Station (O’FALLON, IL) – The O’Fallon Parks and Recreation Department is proud to announce a partnership with HSHS St. Elizabeth’s Foundation and the O’Fal- lon-Shiloh Chamber of Commerce to hold the O’Fallon Festival of Trees Celebration at the new O’Fallon Station in downtown O’Fallon this November. “The purpose of building O’Fallon Station is to provide a space where the community can come together and support local businesses,” said Mayor Herb Roach. “I’m proud that the frst event will be a collaborative effort between O’Fallon Parks and Recreation, HSHS St. Elizabeth’s Foundation and the O’Fallon-Shiloh Chamber of Commerce.”

The Festival of Trees will feature exclusive holiday trees and wreaths that have been ornately designed by local decorators within the community. The decorated trees will then be sponsored by local businesses with proceeds to beneft the HSHS St. Elizabeth’s Foundation.

“We are so pleased to be able to be part of this new effort to build community in O’Fallon,” said Patti Fischer, President and CEO of HSHS St. Elizabeth’s Hospital. “HSHS St. Elizabeth’s Hospital is committed to the health and wellness of the communities we serve in O’Fallon. The support that is received from Festival of Trees will allow us to continue to improve healthcare for every member of the community.” The Festival of Trees will kick-off with a reception that will provide attendees and sponsors with a premier frst look inside of O’Fallon Station as well as the opportunity to be the frst to view the collection of beautifully decorated trees and wreaths. This event will be held on November 16 th and will feature local entertainment and food. Ticket information is available at ofallonfestivaloftrees.com.

The Festival of Trees will include:

Tours of O’Fallon Station Festival of Trees display fromNovember 17-25 O’Fallon Polar Express, an exclusive story time in O’Fallon’s own caboose Santa & Mrs. Claus, visits daily Craft making for children Hot Chocolate Christmas Cocktail Contest

Entry to the Festival of Trees events is $5 for adults, $3 for seniors, $2 for students, children ages 5 and under are free. Tickets will be available at the door.

“The O’Fallon-Shiloh Chamber of Commerce is excited to support this new celebration in downtown O’Fallon,” said Sid LeGrand, President of the O’Fal- lon-Shiloh Chamber of Commerce. “It is our hope that this event will become a new holiday tradition for everyone within and surrounding the O’Fallon and Shiloh communities.”

The Festival of Trees will be the start of a 6-week celebration of the holidays to support and drive business to the local shops and restaurants in down- town O’Fallon and will include:

November 16 – The Extravaganza November 17- 25 - The Festival of Trees November 24 – O’Fallon Annual Christmas Parade, 5pm December 1 – Christmas Hand Lettering for Beginners Class – O’Fallon Station – 10am December 8- O’Fallon-Shiloh Chamber of Commerce’s Tinsel Around Town December 8 - The Kissing Ball – O’Fallon Station – 10am December 8 – Carriage Rides (visit ofallonparksandrec.com for more information) December 15 – Carriage Rides (visit ofallonparksandrec.com for more information)

“We are so excited to bring the magic of Christmas to O’Fallon this year,” said Parks Director Mary Jeanne Hutchison. “O’Fallon Station is going to be home to so many of these types of events and it’s ftting that we can kick off both the venue and the holiday season in such a community-centered manner.”

Participating members of O’Fallon Parks and Recreation, HSHS St. Elizabeth’s Foundation and the O’Fallon-Shiloh Chamber of Commerce were recently onsite to view the progress of the new O’Fallon Station. Pictured is O’Fallon Mayor Herb Roach, Director of Parks & Recreation Mary Jeanne Hutchison, CEO and President of HSHS St. Elizabeth’s Hospital Patti Fischer, Sue Ellen Dumstorff, Foundation Leadership Chairman, O’Fallon-Shiloh Chamber of Commerce President Sid LeGrand, and O’Fallon-Shiloh Chamber of Commerce Executive Director Debbie Arell-Martinez.

To sign up to be a volunteer, decorator or sponsor, please fll out a form on ofallonfestivaloftrees.comwebsite or email info@

Emails - 50 emails to over 8,500

62%Open Rate, 71%Click Thru

Website - 23,415 Unique Visitors

Brochures

Become A Sponsor Today!

Sponsorship Opportunities November 17th - 25th, 2018

OfallonFestivalOfTrees.com 618-975-2423 | info@ofallonfestivaloftrees.com

Become ADesigner Today!

Design Opportunities November 17th - 25th, 2018

OfallonFestivalOfTrees.com 618-975-2423 | info@ofallonfestivaloftrees.com

Forms

Designer Information and Guidelines

Sponsorship Commitment Form Christmas at O’Fallon Station | November 16-25, 2018 | O’Fallon Station Sponsorship Deadline: November 1, 2018

SponsorhipLevels

TreeDonation Information

SantaClaus -$5,000 Decorated 7' treeand30"wreath,8Extravaganza tickets,30generaladmission tickets

Donateyour tree/wreathback to the FestivalofTrees raffle&helpevenmore!

Trees and wreaths are provided by the Festival of Trees and there is no fee to design. For consistency, no other trees or wreaths can be used. You are responsible for providing all materials used to decorate the item(s). Contracts are accepted on a first-come, first-served basis. If you are unable to decorate your item, notify the Festival of Trees office as soon as possible so another designer can be secured. Failure to do so may result in you not being able to be a designer in the future.

Mrs.Claus -$2,500 Decorated 7' treeand30"wreath,6Extravaganza tickets,25generaladmission tickets

Yes, Iwish todonatemy tree/wreathback to theFestivalofTrees raffle.

Rudolph -$2,000 Decorated 7' tree,4Extravaganza tickets,20generaladmission tickets

No, Iwish tokeepmy tree/wreath.

Pleasedonatemy tree/wreath to the followingorganizationor family:

Angel -$1,500 Decorated 7' tree,3Extravaganza tickets, 10generaladmission tickets

Address:

Snowman -$750 Decorated4' tree,2Extravaganza tickets,6generaladmission tickets

Pleaseadd$25delivery fee foryour tree tobedelivered. TreeswillbedeliveredonNovember25,2018.

Elf -$500 Decorated30"wreath,2Extravaganza tickets,2generaladmission tickets

Payment Information

Design&Decoration Information

PLANNING YOUR DECORATED ITEM You are encouraged to use a theme, whether traditional or non-traditional. A theme can be established by repeating elements such as color, subject, shape or size of decorations. You are not required to incorporate the annual Festival theme in your decorated item. All themes should be appropriate to display in any home or business. The amount you spend on your decorations is your choice, but please keep in mind that the sponsors pay $500 to $5,000 to receive one or more decorated items. Contact a design chair with suggestions or questions (see back page). A variety of materials can be used to fill empty spaces and add shape, including garland, ribbon and bows, tulle or netting, silk flowers, etc. To give trees a finished look, coordinate the tree topper, skirt and trim. DECORATING GUIDELINES 1. All decorations must be high quality . Handmade decorations need prior approval. Handmade paper decorations are not allowed. 2. Do not decorate your item to promote a business or cause. You may not advertise or placepromotional materials (logos, photos, business cards, etc.) with or on your item. 3. All decorations (ornaments, picks, flowers, etc.) must be attached with wire, zip ties or glue to facilitate delivery to the sponsor. Metal caps on ball ornaments must be glued on. Avoid using fragile ornaments or any decorations that can be easily broken in transit. 4. Live or perishable material (plants, flowers, food) cannot be used for decoration. 5. Aerosol sprays (spray paint, flocking spray) cannot be used inside of O’Fallon Station during Setup. They can be used outside of the building. 6. Mannequins, or any parts, cannot be incorporated into the design of a tree or wreath. If your decorated item does not meet these standards or follow these guidelines, the design chair will contact you to make adjustments or your submission may be rejected.

Pleasechoose from the following:

Amount:$

Iwilldecorate the tree/wreath included inmysponsorship

Idonotwish todecorate.Pleaseassignadesigner*

FullPaymentenclosed (CashorCheck)

Pleaseask (name) todecoratemy tree/wreath.

Pleasesendan invoice

CreditCard:

Visa

Mastercard

Discover

*Remember tree themeanddecorationwillbeat thediscretion of thedesigner forallcontracts receivedafterSeptember 1,2018. All treesat the2018FestivalofTreeswillbepre-litwithwhite lights.

#

ExpirationDate

Delivery Information

SecurityCode

Iwillpickupmy treeonSunday,Nov.25

Pleasedelivermy tree. Iwillpay the$25 fee.

Makecheckspayable to: O’FallonParksandRecreationFoundation | 308E.FifthStreet | O’Fallon, IL62269

Name

Address

SpecialEventorArea forSponsorship in2018:

Phone

Special Instructions

PleasePRINTbelowasyouwant informationtoappear intheprogramandonsignage. Remembersponsorshipdeadline:November 1.

SponsorName

ContactPerson

Title

Address

City

State

Zip

Phone

Email

Signature

Date

Fillout thissectiononly ifyouhaveadesignerorplan todecorateyourown tree. PleasePRINTbelowasyouwant informationtoappear intheprogramandonsignage.

NameofDesigner(s)

Address

City

State

Zip

Phone

Email

Theme

Iwilldecoratea 7 foot treeand receive4Extravaganza tickets. Iwilldecoratea4 foot treeand receive2Extravaganza tickets.

Iwilldecoratea30 inchwreathand receive 1Extravaganza ticket. Ihave read theDesigner InformationPacket.

Signature

Date

Invitations

Tickets

NOVEMBER17–25 th 2 0 1 8 O’FallonStation 212 E 1 ST St. 11am-2pm& 4-8pm

Adults: $5 Seniors 65+ & Students: $3 5 & Under: Free Ticket valid for one entry only.

THIS TICKET IS VALID FOR 1 DRINK AT THE BAR

Social Posts

Paid Advertisements

Paid Advertisements

Posters

is Coming Early. Christmas

O’Fallon Station | 212 E 1st St. | 11am-2pm& 4-8pm

Join Us in Downtown O’Fallon! The O'Fallon Festival of Trees will feature over 50 beautifully decorated trees and wreaths by local decorators. Kick off your holiday season by touring the Festival of Trees and shopping and dining in Downtown O'Fallon. Admission Adults: $5 Seniors 65+ & Students: $3 5 & Under: Free

O’Fallon Station | 212 E 1st St. | 11am-2pm& 4-8pm

Proceeds to benefit the HSHS St. Elizabeth's Foundation to better our community. OFallonFestivalOfTrees.com

Join Us in Downtown O’Fallon! The O'Fallon Festival of Trees will feature over 50 beautifully decorated trees and wreaths by local decorators. Kick off your holiday season by touring the Festival of Trees and shopping and dining in Downtown O'Fallon.

Admission Adults: $5 Seniors 65+ & Students: $3 5 & Under: Free

THANKYOUTOOURSPONSORS!

Bank of O’Fallon

ofWaterloo

MIKEMORRILL Proceeds to benefit the HSHS St. Elizabeth's Foundation to better our community. The Bereda Family

The Ballance Family

Sid & Mona LeGrand OFallonFestivalOfTrees.com

Steven Mueller Florist

THANKYOUTOOURDESIGNERS!

Three Sisters Crafts & Gifts FEZZIWIG S TEA & GOURMET

St.ClareCatholicSchool

&Nutrition

TheJessica& KelliUhlFoundation

owc EST. 1911

AnnMarieFowler

RotaryClubof O’FallonSunrise

Wind Inspired

NormaGerrish

PattiKreke&AllyOtey

NiluferFries CamiPerkins ElizabethMueller RosieArnette

SheilaCarroll

JennCooper KerryPhillips

Print - Fliers and Hand Outs

DESIGNER WORKSHOP SEPTEMBER 19th at the Katy Cavins Community Center Do you love Christmas, Decorating, and Parties?! Come to the FREE Festival of Trees Designer Workshop!

The O’Fallon Festival of Trees will raise money to fund health-related projects and programs with the HSHS St. Elizabeth’s Foundation and within the O’Fallon community. “Christmas at O’Fallon Station” will feature trees and wreaths decorated by volunteer designers that will use their creativity and imagination to make each tree and wreath unique. The trees and wreaths, along with custom signage denoting the decorator and tree sponsor will be on display for the public in O’Fallon Station from November 17th through November 25th. What is Festival of Trees? The 4ft and 7ft trees and 30” wreaths are provided by The Festival of Trees. Designers are responsible for providing all materials used to decorate their item(s). There is no fee to design a tree or wreath. Designers receive benefits based upon the items they decorate. Designing the Trees

• Listing in the Festival of Trees program • Festival of Trees special insert in The O’Fallon Weekly • Festival of Trees Recognition Wall located at O’Fallon Station • Signage next to designed item Designer Benefits Design Options Choose from: • 7 Foot Tree: artificial, pre-lit with white lights • 4 Foot Tree: artificial, pre-lit with white lights • 30 Inch Wreath: artificial, not lit

To register for the Designer Workshop and for Festival Of Trees, Call 618-975-2423 or visit OfallonFestivalOfTrees.com

November 24 Ater the Christmas Parade. Parade begins at 6pm. December 1 & 22 11 – 2 pm

TheOFallonStation.com December 8 & 15 5 – 8 pm Registration Required

Large Format - 3D Train

Large Format - Outdoor 4x4 Signs

Large Format - Outdoor Signs

O’FALLON

SHILOH

CHAMBER COMMERCE of

NOV. 17-25 | OfallonFestivalOfTrees.com

Floor Graphic

Events - Carriage Rides

Events - DesignerWorkshop

Events - Evening with Santa

Events - Extravaganza

Events - Extravaganza

Events - Extravaganza

Events - Extravaganza

Events - Extravaganza

Events - Festival of Trees

Press

Press

Videography - Social Media

Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50

Made with FlippingBook Online newsletter