The Livewell Collective - December 2018


We believe that small businesses can have a positive impact on local communities and the wider world. A successful charity campaign can make a world of difference for people in need, especially over the holidays. But not all charitable organizations are created equal, and supporting the wrong organization can do more harm than good. Here are some tips on finding the best fit for your business. ALIGN MISSIONS When narrowing down the thousands of local and national charities you have to choose from, comparing the mission statements of these organizations to your own is a great place to start. Charities that align with or complement your own goals as a business are natural partners. Still, while matching big-picture goals is a great start, you also need to make sure your chosen organization aligns with the heart and soul of your business: your employees and customers. FIND HUMAN CONNECTIONS The most powerful charity work your business can support is a cause that stems from the needs and passions of people connected to your work. Maybe a member of your team lives with a disability or a significant number of your customers face social, cultural, or economic challenges. Putting time, money, and effort into supporting a reputable


Nothing will hurt your retail operation more during the holidays than bare shelves. Running out of stock at any time of the year is bad for business, but December and January can pack double the punch — the holidays are a time of loose wallets and slow shipping. Not only does running out of a product mean you’re missing out on the seasonal spending euphoria, but it also means restocking is going to take far, far longer. BARE SHELVES ARE BAD BUSINESS This compounds with the everyday dangers of running out of stock. Members in the habit of getting a post-workout O2 will be disappointed if their favorite flavor isn’t in the fridge and quite possibly livid if there are no cans at all. Remember: The high markups that make gym retail so successful are made possible because members are willing to pay for the convenience of having items they trust at their gym. The slightest inconvenience can quickly tilt the scales in the minds of your members. STAYING DECKED YEAR-ROUND Unless you’re running one of the biggest boxes in the country, chances are you don’t employ a full-time inventory specialist. That’s why O2 and many other trusted CrossFit retailers offer an auto-ship feature; we know your business is a gym first, not a supermarket. We strongly recommend giving this option a shot.

It frees up time and energy you’d otherwise spend fretting over inventory spreadsheets and shipping forms, and it can boost your margins.


At O2, we see auto-ship as a win-win. Because we’re able to plan your next shipment ahead of time, we can tighten our own inventory. Naturally, we pass on the savings to you, offering a 5 percent discount on all purchases though auto-ship. This way, you keep your box from running out of cans and make more for every can you sell. We’ll even analyze your sales data to help find a custom shipment setting that fits your box. And of course, you can adjust or cancel auto-ship at any time.


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