Sunhee (Sunny) Bae linkedin.com/in/seon79486 ■ Career history: Global Marketing - Online Biz Country Manager, Samsung Electronics, South Korea IMC & Online Commerce Team Manager, L’Oréal Korea, South Korea Digital Commerce Marketing Manager, Nike Korea, South Korea Digital Marketing Specialist, Descent Korea, South Korea ■ Education highlights: MBA, Warwick Business School, UK Bachelor’s Degree, Global Business Management, Kyeonghee University, South Korea Diploma, Hospitality Management, ICMS, Australia
■ Nationality: South Korean
■ Languages:
Japanese (intermediate)
Korean (native) English (fluent)
■ Career achievements: Led Samsung Electronics’ online sales growth in major
European countries and led on online market share, switching to a Digital Shift. Implemented a D2C business system that measured commercial KPIs to establish short and long-term objectives across global markets, and introduced an O2O system, providing customers with a seamless experience. Oversaw performance marketing by establishing the Nike.com e-commerce branch as a first pioneer in Korea. 50% of traffic was made possible by finding a connection point in marketing activities the brand was in charge of and increasing the visibility of Nike.com. The remaining 50% resulted from collaboration with newly launched social media channels and influencers. Designed a brand-integrated D2C marketing department in L’Oréal Korea to successfully enter the e-commerce market. Tracked real-time online sales data and consumer insights analysis. Supervised effectiveness, such as reducing marketing costs for customer data acquisition, achieving annual growth of more than 50% and effective return on advertising spend.
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