Bella Benita Carolina linkedin.com/in/bella-benita ■ Career history: Regional Senior Online Marketing, PropertyGuru, Indonesia Senior Digital Marketing Associate, ZenRooms, Indonesia Digital Marketing Supervisor, Marugame Udon, Indonesia Digital Media Planner, MediaCom, Indonesia ■ Education highlights: MBA, Warwick Business School, UK BSc, International Relations, Parahyangan Catholic University, Indonesia
■ Nationality: Indonesian
■ Languages:
Indonesian (native) English (fluent)
■ Career achievements: Managed paid performance marketing initiatives for
exceptional business growth for PropertyGuru Thailand, by incorporating detailed budget optimisation and tech-powered campaigns. This resulted in year-on-year enquirer growth of 106%, ahead of the original target (81%), while maintaining cost efficiency (cost per lead). Implemented campaign structure transformation for one of PropertyGuru’s newly launched business units, PG Finance Singapore. Initiated campaign restructure (property type and loan type classification) and audience targeting refinement, resulting in a cost per lead and cost per application improvement (improved cost efficiency). Established a digital marketing ecosystem for Marugame Udon Indonesia in 2018. Launched paid marketing campaigns in-house and collaborated closely with an external agency to supervise social media content. Achieved 90% social media follower growth year-on-year.
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