Diego Hargous Gonzalez linkedin.com/in/dhargousg
■ Career history: Regional Business Development Manager, Monster Energy, Chile Business Intelligence MAC Cosmetics, The Estee Lauder Companies, Chile Transfer Pricing Senior Analyst, Deloitte, Chile ■ Education highlights: MBA, Warwick Business School, UK BBA, Business Administration, Universidad del Desarrollo, Chile
■ Nationality: Chilean
■ Languages:
Spanish (native) English (fluent)
■ Career achievements: Successfully designed and implemented a sales route planning tool for the Monster Energy sales team in Chile, which modernised the way the team planned their client visits. The project resulted in a digital tool used by seven sales manager who supervised more than 120 sales representatives. The team sales were over US$50 million yearly. Oversaw the coordination and implementation of a product rationalisation project, which reduced the line-up from 1,500 to 200 products. This project decreased the days of inventory in stores from 90 days to 45, reducing logistics and operational costs by 35%. Successfully developed a pricing strategy for MAC Cosmetics. The strategy was focused on top sales products in order to minimize the impact of higher costs due to pandemic. The analysis was carried out using internal and external data plus market research studies of the beauty industry in Chile. This strategy enabled the achievement of the net operating profit expected by HQ.
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