Deyan Ivanov linkedin.com/in/deyanivanov
■ Career history: Head of Retail Operations, O’Donnell Moonshine Ltd, UK Business Operations Manager, O’Donnell Moonshine Ltd, UK Customer Service Advisor, Royal Bank of Scotland, UK Manager - Coffee Sales, Pret, UK
■ Education highlights: MBA, Warwick Business School, UK
■ Nationality: Bulgarian
■ Languages:
Russian (intermediate) German (basic)
Bulgarian (native) English (fluent)
■ Career achievements: Collaborated with C-Suite peers to develop the company’s direct to consumer strategy. While solely leading its execution for the entire UK retail channel, spearheaded initiatives ranging from the analysis of consumer behaviour to identifying previously untapped customer segments. This led to a 71% improvement in revenue growth between 2019 to 2021, amounting to £1.8 million. Opened more than 1,200 pop-up and retail locations over three years. Built store specific operating protocols including appropriate use of POS systems, strict adherence to alcohol licensing laws, and Covid-19 prevention measures that resulted in a less than 2% infection rate for the entire team. Achieved £120,000 in cost savings through a comprehensive approach to operational optimisation. This included streamlining transport schedules, re-negotiating card payment fees for more favourable terms, and implementing meticulous management of raw material costs. This drove impressive financial savings whilst growing the department’s profit margin by 56%.
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