Priyanka (Pri) Agarwal linkedin.com/in/agarwalpri
■ Career history: Demand Generation Marketing Manager, Bonterra, USA Content Marketing Manager, Athena Software, Canada Digital Innovation & Design Researcher, National University of Singapore, Singapore Partner Marketing Associate, Microsoft, Canada
■ Education highlights: MBA, Warwick Business School, UK BA, Communications and Economics, University of Waterloo, Canada
■ Nationality: Canadian
■ Languages:
Urdu (fluent) French (intermediate)
English (native) Hindi (native)
■ Career achievements: Improved the company’s market presence by enhancing lead generation and brand awareness. Drove robust, scalable lead engagement efforts, implemented and managed four CRM programmes, spearheaded more than 400 Marketo email and event campaigns, and led two official Australian government campaigns. Increased lead conversions by 204%. Developed a new patient database tracker app, addressing the hospital’s concern of spending excessive time on data entry instead of assisting patients. Conducted research and leveraged prior volunteer experience to create a comprehensive user manual and demo video. Co-ordinated a smooth transition within two months, successfully reducing administrative process time by 70%. Reshaped Microsoft’s B2B recruitment strategy for the 100,000 new partners quota, by initiating a mass email deployment programme and strengthening existing partnerships at Inspire Conference through event planning. Accelerated email execution time by 50% and surpassed quota by 125%, while maintaining C-level/stakeholder visibility using interactive data dashboards.
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