Hansika Subramanian linkedin.com/in/hansika-subramanian ■ Career history: Senior Brand Associate/ Strategist, Don’t Be Content, India Assistant Brand Manager, Trillium Beverages, India Account Planner, Taproot Dentsu India Pvt Ltd, India ■ Education highlights: MBA, Warwick Business School, UK BA, Media and Communication, Manipal School of Communication, India Certificate, Digital Marketing, Upgrad-Mudra Institute of Communications Ahmedabad, India
■ Nationality: Indian
■ Languages:
Marathi (intermediate) French (basic)
English (native) Hindi (native) Tamil (native)
■ Career achievements: Developed brand due diligence for Indian brand Mcaffeine, through cross-market brand health and product usage pattern research, and category need-gap analysis. This shaped brand strategy, bringing in a 2.4 billion Indian rupees investment, e-commerce to omni-channel expansion, and new product launches. Grew revenue from 665 million Indian rupees to 1.35 billion Indian rupees in a year. Implemented a brand identity change for a century-old Indian apparel brand, Vijayalakshmi silks, via market analysis, competition assessment and consumer redefinition. Successfully translated this into impactful marketing across channels, leading to 15.5% sales growth (crossing industry by 5%), a 190% rise in social media engagement, a new store launch, and premium product expansion. Developed a cider culture in India by building brand plans and a foundation for Thirsty Fox, consisting of consumer research, packaging design, and category education. Resulted in 66% monthly organic social growth, multi-city launches, 20% monthly sales increase and media recognition, notably from Financial Times UK, and secured industry awards in the USA and UK.
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