Run (Sofia) Wen linkedin.com/in/sofiawen
■ Career history: Chinese Key Account Manager, Lafarge Africa Plc, Nigeria Sales Director, Homsung International Ltd, Nigeria ■ Education highlights: MBA, Warwick Business School, UK BA, English Language, Xi’an Physical Education University, China
■ Nationality: Chinese
■ Languages: Mandarin Chinese (native) English (fluent)
■ Career achievements: Enhanced Lafarge Africa Plc’s market presence within the Chinese Ready-mix sector by leveraging effective communication strategies and advanced sales expertise. This resulted in the successful conversion of site mix Chinese enterprises into loyal Lafarge ready-mix customers, culminating in a remarkable US$6 million boost in sales revenue. Through robust customer engagement initiatives, achieved the sale of two million tonnes of cement for infrastructure projects in the construction of strategic railways lines, a sea port and a power station, with a consequent growth in revenue from US$56 million to circa US$120 million. Successfully procured a business deal totaling US$5 million for Homsung International Ltd, for the construction of a vehicle showroom. In the role of Sales Director, effectively engaged with and managed the lead until it transformed into a key account, resulting in a notable growth of the business’ revenue generation and clientele base.
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