Farrah Yunisa linkedin.com/in/farrah-yunisa
■ Career history: Manager, Intrepid Group Asia, Indonesia Assistant Manager, Intrepid Group Asia, Indonesia Junior Associate, Shopee International Indonesia, Indonesia ■ Education highlights: MBA, Warwick Business School, UK Bachelor’s Degree, Chemical Engineering, Parahyangan Catholic University, Indonesia
■ Nationality: Indonesian
■ Languages:
Indonesian (native) English (fluent)
■ Career achievements: Improved client satisfaction through the creation of standard identification metrics relating to client’s business needs and objectives. This resulted in Intrepid Group Asia’s continuous portfolio growth in H1 2022 by 106% year-on-year. Furthermore, was awarded Leadership Excellence in Q3 2022 by Intrepid Group’s CEO for continuous improvements in client service management. Created a go-to-market strategy for Hewlett-Packard’s flagship e-commerce channel which included the identification of hero products, commercial strategy for each e-commerce platform and utilisation of digital marketing. This resulted in 94% growth within the first year of partnership with Intrepid Indonesia and recognition as Top Contributor at Shopee, an e-commerce platform. Developed a Seller Management Report for Business Development at Shopee. Identified important store growth metrics in consultation with Account Managers. Collaborated with Business Intelligence and Brand Management to meet stakeholder expectations. The new report saved each Account Manager 15 hours a week by removing the need for manual data analysis.
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