Bumble - FM Owner Playbook

Training for Execution

Training for Execution

Day Two: Field Shadowing and Guided Practice

THE FIRST THREE DAYS DEFINE SUCCESS Training Must Transition Quickly Into Real-World Execution Field marketing is learned through doing. Not observing. Not studying. Doing.

Observe live conversations Practice conversations with supervision Receive immediate feedback Begin building confidence

Day Three: Independent Field Execution Assigned independent zone Begin full activity expectations Track results Receive coaching and reinforcement

The first three days establish the foundation.

Day One: Foundation and Model Overview

Review Bumble Roofing’s purpose and positioning Explain why field marketing exists Introduce conversation structure Explain activity expectations Explain compensation structure

E xecution begins immediately. performance improves through repetition.

Not delay.

This structure ensures that field marketers transition from learning to producing as quickly as possible.

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