INTRODUCTION
TABLE OF CONTENTS
Introduction ......................................................... 2 Why Field Marketing Exists .................................... 4 The Philosophy .................................... 6 The Conversion Model ......................................... 7 Shift Expectations .................................................. 8 The Candidate Profile .......................................... 9 Recruiting and Hiring ........................................... 13 Training for Execution ......................................... 15 Controlling the Zones .......................................... 20 Daily Expectations ................................................ 24 Activity Tracking and Performance ...................... 26 Compensation Structure ...................................... 29 Script Deep Dive .................................................... 34 Field Team Expansion .......................................... 41 Field Marketers as Brand Advocates ................. 44 The Owner’s Role .................................................... 45
Field Marketing at Bumble Roofing exists to create control.
Control over inspection volume. Control over revenue. Control over growth.
Most roofing companies rely heavily on inbound leads. While valuable, inbound lead flow fluctuates based on weather, advertising spend, competition, and seasonality. This creates unpredictability.
Field marketing eliminates that unpredictability.
It gives the business the ability to generate opportunity on demand.
When executed correctly, this model produces consistent, consultation-quality inspection appointments that lead to stronger close rates, larger job sizes, and shorter sales cycles. This playbook exists to ensure that field marketing operates as a structured, repeatable system — not random door knocking.
growth should never be accidental.
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