The Conversion Model
Shift Expectations
Field marketing operates on a predictable input to output model.
Field marketing only works when activity is consistent.
The numbers are not arbitrary. They exist because they reflect the real, repeatable math of homeowner engagement. A canvasser cannot control who answers the door. They cannot control homeowner timing, mood, or immediate interest. But they can control activity. Activity is the only input fully within the canvasser’s control.
This is why doors knocked becomes the foundation of the model.
When activity increases, conversations increase. When conversations increase, inspections increase. When inspections increase, revenue increases.
This relationship is predictable. It is not based on talent alone. It is based on volume.
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