P+PB Launches New Sustainability Initiative
This month, the Paper and Packaging Board’s (P+PB) How Life Unfolds campaign is launching an integrated commu- nication effort with sustainability at the center. Continuing to reach our highly targeted, custom consumer audience, this work features an animated style designed to appeal to upcoming generations of Expressives. The new effort leverages the recyclability of our prod- ucts, innovations that put the planet first and our industry’s legacy of sustainable forest stewardship to encourage consumers to be a force for nature by choosing paper. The initiative begins with a focus on recycling and the circular economy, as a recent Carton Council study found that 70 percent of consumers agreed they would recycle more if they knew what products were created from their recycled materials. That is good news for residential recycling and the strong desire to get those boxes back. Supporting overarching campaign goals to increase consumer preference for paper and to bolster industry reputation, the new creative work includes imaginative animated video, colorful digital banners, print ads and a content-rich microsite: PaperForNature.com . This new site will work in tandem with HowLifeUnfolds.com , edu- cating consumers about the sustainability of our products and industry. AF&PA Applauds Senate For Passing Bipartisan Infrastructure Package The American Forest & Paper Association (AF&PA) Presi- dent and CEO Heidi Brock issued the following statement in response to the Senate passage of the bipartisan infra- structure package:“The paper and wood products industry values bipartisan leadership and we commend this agree- ment. The bipartisan infrastructure package seeks to build a more sustainable future by modernizing our nation’s in- frastructure and investing in U.S. manufacturing jobs. “Sustainable practices are the foundation of our indus- try. AF&PA members and their employees—the approxi- mately 950,000 individuals who make up the forest prod- ucts industry—create innovative and essential products made from renewable and recyclable resources. “Senate passage of this landmark agreement is an im- portant step for our industry and our nation. But there is still work to do. House leaders must move the bipartisan infrastructure package over the finish line, and quickly. We need this legislation passed, to strengthen American jobs and manufacturing, supply chains, as well as the broader circular economy.” “We applaud the legislation which addresses a number of key infrastructure priorities for AF&PA including Trans- portation, Energy Infrastructure, and Waste Management/ Recycling Infrastructure.”
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www.boardconvertingnews.com
August 16, 2021
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