Drink Woah - Strategy Session

Jul

Aug Sep Oct

Nov Dec

College Back to School

Thanksgiving BF / CM

"12 Days of Cold Brew"

4th of July

Fall Begins

Halloween

National Ice Cream Month collaboration with a local ice cream shop to create cold brew coffee-flavored ice cream

Campaign with a different promotion or giveaway each day leading up to Christmas

Offer a special subscription discount for college students.

Halloween-themed promotions and recipe recommendations

Until we have themed product photography we can photoshop the products into scenes when possible.

We should be coordinating with influencers for seasonal content and recipes as well. Looping them in with campaigns when applicable.

Takeaway

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