Company Culture (Cont’d from Page 1)
to the business,” saidWatson. Watson spoke of the relentless pursuit of continuous improvement, especially in regards to marginal gains. “If every one of our 16,500 employees can make a small but significant improvement to our customers’ experiences every day, then those marginal gains be- come very significant over time,” he said. Upheaval Like every company, Greif has faced massive up- heaval from Covid-19. From supply chain disruptions to economic uncertainty, nothing personally affected Watson more than the inability to visit face-to-face with his multi-national team members. “You cannot lead culture from behind a desk,”he said. This meant that, like many others,Watson had to turn to Zoom, but he has worked round the clock to make certain to stay in touch with team members and to hear what they have to say. “To be a leader, you must first listen,” he said. “In ad- dition, you must respect people’s time, employees and customers. So, if I am doing a Zoom meeting with someone who is overseas, we conduct the call on their time.That means if I have to make the Zoom call at 4 o’clock in the morning my time, I’m happy to do so. I want people to know, as part of our culture, that
The pursuit of that goal lead Watson and the execu- tive team at Greif to formulate an action plan entitled The Greif Way. “Manufacturing is a team sport,”Watson said,“so our corporate culture begins with the importance of ev- eryone in our organization being on the same team, which is why ‘Engaged Teams’ is the first item in the Greif Way’.” Under the banner of ‘Engaged Teams’, the welfare, health and safety of employees’ comes first —“No one can do good work if they do not feel safe,”Watson said — while the importance of accountability aligned to value creation is also addressed. The Greif Way The Greif Way also espouses that the company must seek to deliver a superior customer experience, cre- ate value for customers through a solutions-based ap- proach, and earn customers’ trust and loyalty. Finally, the Greif Way addresses ‘Enhanced Perfor- mance’ through value-driven growth — “Nothing cre- ates value unless you do it for the customer,”Watson said — margin and free cash flow expansion via the Greif Busines System, and integrating sustainability to the company’s business model. “The environment and sustainability have to be core
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Flexo Market News August 16, 2021 3
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