HOUSINGNEWS REPORT
CLIENT CORNER
Opcity “Decides with Data” to Solve Lead Conversion Problem
Q & A WITH BEN RUBENSTEIN , FOUNDER & CEO, OPCITY
1. What is the story of how Opcity got started? I learned a lot from my first startup Yodle. We focused on helping over 55,000 small businesses market online and generate leads to build their companies. We grew Yodle to over 1,500 employees and after our successful exit to Web.com for $342 million, I was ready to tackle many of the same problems we saw in the real estate space.
consumers weren’t a good fit for agents that received the leads.
Real estate didn’t have a lead generation problem. As an industry, we are generating over 100 million online leads a year to only sell 5.5 million homes. What we looked to address is a lead conversion problem. Over 90 percent of all home buyers start their journey online, and the industry simply wasn’t equipped to respond to consumers in a way that helped them move from online to offline. We also saw that many
Most agents didn’t get into real estate because they are experts at online lead conversion. So we had huge problems to address. Too many leads were being generated for agents who have so many other responsibilities that it’s nearly impossible to effectively work online leads without support.
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NOV 2018 | ATTOM DATA SOLUTIONS
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