HOUSINGNEWS REPORT
OPCITY “DECIDES WITH DATA” TO SOLVE LEAD CONVERSION PROBLEM
matching algorithm continues to improve and has increased our own close rate 172 percent in the last 12 months alone.
demand, digital world. Brokers and agents have an expectation that their lead generation and technology partners actually prove an ROI. We are excited to meet those expectations and we have proven that we consistently can. 4. What data is Opcity leveraging to help fuel its platform? Opcity leverages massive amounts of data to fuel our business. In fact, one of our core values is that we “Decide with Data”. With our model, we are a partner with our brokers, not a vendor. We win when our brokers and agents win by making money together. That creates a lot of risk for our business, and we mitigate that risk by having an incredible data science and analytics team. Every aspect of our business — lead buying, how our call center operates, our agent matching algorithm, even what we serve in our twice daily employee meals — leverages data. For us, data is not about how much we have, but how actionable it is. Every single improvement in our
business is a result of applying data to our practices. In fact, we have been able to make our callers nearly 300 percent more productive in the last year alone through data. Every small improvement we make is driven by data that adds up to big results for our consumers, brokers and agents. 5. How is Opcity using applied analytics and machine learning and any other disruptive technology you want to mention? We have an incredibly robust data science and analytics team driven by my Co-Founder, CFO and Head of Analytics, Michael Lam. Our data science and analytics team is nearly as large as our engineering team. Our research team is results oriented and has a bias towards high-iteration testing. We maintain a handful of conversion-focused machine learning models that inform our technology and multiple parts of our process. Across our various models, we utilize techniques such as random forest, Bayesian models, and neural networks. We have the best data sets in the industry and are growing and
3. Opcity provides real transparency and
accountability for online leads to agents, brokers and the industry by staying focused on the consumer. Consumers want the help of an agent. They need to be responded to on their timeline and placed with an agent that is a good fit for them. Agents no longer want leads, they want real, motivated buyers and sellers. Brokers want more visibility into delivering value to their agents and consumers with the right support to hold every aspect of the system accountable to the right actions. We are able to meet every one of these expectations and deliver on it daily. By providing the industry a 24/7, 365-day-a- year lead conversion engine we solved a pain point all parties were feeling. The consumer has new expectations in our on- “By providing the industry a 24/7, 365-day-a-year lead conversion engine we solved a pain point all parties were feeling. The consumer has new expectations in our on- demand, digital world. Brokers and agents have an expectation that their lead generation and technology partners actually prove an ROI.”
13
NOV 2018 | ATTOM DATA SOLUTIONS
Made with FlippingBook Online newsletter